The brand as usual features Abhishek Bachchan and is one of the 
cool ads I have seen in the recent past.
cool ads I have seen in the recent past. Watch the tvc here : Motorockr
Motorola it seems is all out to capture the music phone space in the Indian market. Motoyuva is also pitching on music as the main attribute for positioning.
What I liked about the ad was the perfect match between the brand and the celebrity. And to see Abhishek dancing to the Tamil number " Apidi podu " gives a special feeling especially to the South Indian consumers.
Good review Harish. But what do you think makes a great product ? Design ? Ads ? Features ?. Out of experience I believe that a good product is a combination of all of these and more importantly Customer SERVICE. Unfortunately I have felt that Motorola has a very very long way to go in this area. I am not sure how it is in other countries, but here in Chennai (probably rest of india as well) their service acts as a repulsive factor regardless of their creative ads.
ReplyDelete- Vijay
dont you think sir that every Moto ad featuring Abhi Bachchan uses slapstick comedy to get the audience notice. Something that even MintoFresh and Orbit White did successfully.. In today s arena where every other ad is mundane, is slapstick the new trend..???
ReplyDelete@Vijay, very valid points. Motorola has not done their basic homework on the marketing mixes. but products were good.
ReplyDelete@mahadevan , the ads were watchable and not boring hence if it is good humor, people will watch