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Friday, February 18, 2022

Lessons in Marketing from Vivel Body Wash

Posted by Harish B at 3:16 PM No comments:

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Labels: ITC, New Product Launch, Vivel

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Harish B: Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional

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In most of the marketing literature, branding strategies are usually skewed towards large businesses. The nature of these strategies also de...

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