Market Statistics

Branded Tea market :Rs 9500 crore growing at 5%
Branded Green Tea market :Rs 150 crore growing at 21 %
Retail Market size : $500 bn ~Rs 30 lakh crores
e commerce market excluding travel :Rs 18600 Crore
Home and Furnishings market Size :Rs 1.2 lakh crore
Furniture market :Rs 600 crore
Total Households in India ~234 mn
Household with Television ~ 153 mn
( Source :Business Standard, Businessline)

Market Statistics :FMCG

According to Neilsen India, FMCG industry experienced slowdown in the last three quarters of 2013. Non-food categories experienced considerable slowdown than food category. Hair care and personal care suffered most . Cooking oil and impulse foods saw better growth. Categories such as household insecticide, hair color and fabric whiteners were not hit by slow growth.
Analyst say that slowdown is seen in discretionary and premium segments and in saturated categories like soaps and oral care.The volume growth in most cases are driven by price cuts and offers. (Source:Businessline)

Market Statistics : Personal Care

Indian personal care segment :Rs 59600 crore (Euro monitor )
Anti -Blemish segment :Rs 340 crore
Number of TV channels~ 800 ( Neilsen)
Number of retail stores ~ 8.5 million
Food service market -Rs 6 lakh crore
Quick service restaurant  -15 %
Human hair export -Rs 2500 crore
Diagnostic labs - 80000
Furniture and furnishings :Rs 40000 crore (80%unorganised)

Market Statistics :Men's Fairness cream

Emami Fair & handsome -57% marketshare
Vaseline + FAL  -30 %
Garnier - 12% (less than)
Fair & Handsome - Rs 200 crore brand

Source TOI

Market Statistics: Body Spray

Total body Spray market : Rs 1800 crore
Deo for women :30 %
Women's spray growing at 13.9%
Men's category growing at less than 1%

Market Statistics

Ayurveda/Unani/Sidha/Homeo/treatment market : Rs 9000 crore   Growth :20%
Ayurveda:Rs 5000 Crore
Salon Products-hair and skin :Rs 2000 crore
Salon business: Rs 12000 crore
Specialist salon treatment :Rs 1000-Rs1200 crore
Anti aging -invasive& surgical :Rs 700 -800 crore
Tv advertising market :Rs 14000 crore

Market Statistics : Male Cosmetics

According to ET, Male cosmetics market in India is worth Rs 3800 crore growing at 21% and expected to reach Rs 5270 crore in three years ( Link)

Market Statistics : Indian Fitness-Wear Market

Business Standard dtd 17/05/2013 puts the Indian fitness-wear market at a whopping Rs 4000 crore growing at the rate of 25% per annum. The market is dominated by shoe category. The report says that the traditional audience for this market is youth aged 15-35. Marketers opine that the segment now includes older adults because of the increased awareness towards fitness. Global brands like Nike, Reebok, Puma, Fila etc are vying for their share in this market. 

Market Statistics : FMCG Market Shares

Today's ( 26/05/10) Economic Times carries interesting market share figurers of FMCG players across various categories in the Indian market. Thought of sharing.

Hindustan Unilever Ltd

April 2009( %) April 2010 ( %)

Soaps 47 43.8

Detergents 37.4 36.8

Shampoo 45.3 46.9

Toothpaste 27.9 25.7

Skincare 46.5 45.4

Tea 22.4 21

Proctor & Gamble

April 2009( %) April 2010 ( %)

Detergents 13.9 14.6

Shampoo 24.1 22.6

Godrej Consumer Products

April 2009( %) April 2010 ( %)

Soaps 9.8 10.5

Dabur

April 2009( %) April 2010 ( %)

Toothpaste 9.6 10.6

Shampoo 6.1 5.5

Chawanprash 59.6 60.9

Nestle

April 2009( %) April 2010 ( %)

Coffee 41.1 41.8

Chocolates 25.2 25.2

Noodles 63.1 62.2

Colgate

April 2009( %) April 2010 ( %)

Toothpaste 49.8 51.2

Toothpowder 43.6 43.5

Tata Tea

April 2009( %) April 2010 ( %)

Tea 21.7 20.2

Marketing To Youth : Youth Power or Myth

Economic Times (25/05/09) has a very interesting and enlightening article on Indian youth. Written by Mr Rajesh Shukla, the article throws light into some important data regarding the Indian youth market.

Read the article here : Harnessing Indian Youth Power

Some of the important statistics are reproduced below :

The total youth population (13-34) is 390 million which is 38% of the total population and is expected to rise to 440 million by 2020.

70% of the youth reside in over 600,000 villages.
72% of youth are literate.
41% of these literate youth fall in the age group (13-19 years) , 23% fall in 20-24 and 36% are in 25-34 years.

59% of literate youth are male. 7% are graduates and 12% have passed higher secondary.

The article also presents a clear view about the definition of youth. According to Rajesh Shukla , youth refers to a category rather than a group. The difference between category and group is that category has diverse or heterogeneous elements unlike groups which are similar in its composition. Youth relates to an age group that is transiting between childhood and adulthod and may comprise of a conglomeration of sub-groups with differing social roles, expectations and aspirations.


UN defines youth as those in the age group of 15-24 years. UNICEF defines youth in the age bracket of 15-30 years. Indian National Youth Policy considers all individuals in the agegroup of 13-35 years as youth population. NYP divides the youth population into two groups - 13-19 years as adolescent and 20-35 as Youth.

As far as marketers are concerned, the sheer size of this market is a huge opportunity. But no one so far has been able to rightly understand the Indian Youth's psyche.

As the article points out, the youth market cannot be considered as a group because it is not homogeneous. So does it mean that marketers cannot segment this market on the bases of age alone ? . Segmentation is based on the assumption that the members display homogeneity . So if the members of a specific age group display heterogeneous characteristics, it no longer becomes a segment.
The implication is that marketers should find out variables other than age to segment the Indian youth market.So when age becomes irrelevant, does it mean that the so called Youth Market is a myth just like the much hyped Indian MiddleClass ?
Most of the marketers tend to use Lifestyle as a variable to define segments with in the Youth market. How ever lifestyle segmentation is tricky and highly subjective in nature.

This probably explain the reason why Indian marketers are still finding it difficult to find a formula to tap this huge lucrative market.

What do you think ?

Marketing To Indian Youth : Youth Demographics

This is the demographics of Indian youth as per the census 2001.
According to news reports, the Youth Population to the total population is 41.05% as per the census 2001.

Many interesting statistics regarding Youth demographics are available in the website : Youthportal.gov.in

Market Statistics : IRS 2008 Round 2

The latest Indian Readership Survey Round 2 results are out. The top newspapers of India interms of their Average Issue Readership ( AIR) are as follows

1. Dainik Jagran : 1.62 crores
2. Danik Bhaskar : 1.30 crores
3. Hindustan : 92.73 Lakhs
   
4. Malayala Manorama : 84.17 Lakhs
5. Amar Ujala : 80.73 Lakhs
6. Daily Thanthi : 76.81 Lakhs
7. Enadu : 68.31 Lakhs
8. Times of India : 67.12 Lakhs
9. Ananda Bazar pathrika : 66.76 Lakhs
10. Rajasthan Pathrika : 66.71 Lakhs

There exists now a confusion between AIR and TR ie Average Issue Readership and Total Readership.

Media planners use AIR to decide on their media plan. AIR refers to the estimated readers for a single issue. Average Issue readership is derived from the recency. Recency denotes the number of people who have read the publication within the publication interval. For example for Dailies , the AIR is those who have read the paper yesterday.

Total Readership is the cumulative of AIR and Claimed Readership ( CR) . While AIR is the readership for one insertion, CR is used in a broader perspective to include addons and supplements.

The readership surveys use the Masthead method. In this method , the respondent is shown the Masthead of the publication and is asked whether he has read the publication.

The major difference between CR and AIR is that AIR denotes those who have read the publication with in the publication time interval. While CR represents those readers who claim to have read the publication but may or may not have read it in the interval .

So if a respondent say that he has not read a paper yesterday then he will not be considered as an Average Issue Reader. How ever if he claims to have been reading this paper but not yesterday , he will be considered in Claimed readership figure.


From IRS 2008 Round 2 , MRUC has moved to Total Readership as the standard rather than AIR. Some media planners are of the opinion that AIR provides better information about the reach of a publication rather than TR.

Usually Claimed Readership figures are more because of replication.

The latest IRS results also has thrown in some interesting trends in the media habits of Indian consumers.

Regularity of reading print media including both dailies and magazines have come down .The average frequency of reading also has come down for all print media. The average viewing / listening time for media like TV , Radio and Internet has increased.

The average time spent on media like TV , Radio increased while the time spent on print has declined. Average time spent in television is 99.4 minutes and 81.1 minutes on radio. How ever time spent on Internet has declined.

Another interesting fact is that the fragmentation in Television media has caused a decline in the time spent with one channel. That means that viewers are not brand conscious with regard to television channels but are program conscious. On the other hand time spent per title for print has gone up.
It was also revealed that print media is losing out in claiming the attention of young Indians. The readership for print among the age group 20-29 has declined by over 16 %.

Some interesting links for further reading
Exchange 4 Media
IRS

Market Statistics : Volume 5

Here is some of the interesting market statistics sourced from some leading business dailies and magazines .

Market size of Indian Egg Market : Rs 10,000 crores source : Economic Times ( ET) July 26 2008

Total Mobile users in India : 270 million Source :ET 24 June 2008

Mobile Ad market size : Rs 40 crore Source : ET 24 June 2008

Courier Market Size : Rs 5000 crore. Source : ET 26 June 2008

Indian mobile handset market size : Rs 15,000 crore Source ; ET 26 July 2008

Indian Taxi business market size : Rs 9000 crore Source : ET 23 June 2008

Number of Taxis in Indian roads : Approximately 2,35,000 Source :ET 23 June 2008

Number of electric scooters in Indian roads : 1.10 lakh Source : ET 23 June 2008

Kid's Apparel Market in India : Rs 27,000 crore.

Organized Kids apparel market : Rs 500 crore source : Business Line

Indian stationary market size : Rs 9000 crore Source : Business Line July 31 2008

Notebook ( paper) market size : Rs 3000 crore Source : Business Line July 31 2008

Home Interior market size : $ 9 billion

Magazine Advertising market size : $ 302 million Source : Business Line July 31 2008

Indian Wine Market : 1 mn cases Source :Economic Times

Pencil Market size in India : Rs 400 crore Source : Business Line 31 July 2008

Printer and Copier Market size : Rs 1800 crore Source : Business Line 31 July 2008

Wedding Management Industry Market size : Rs 400 crore Source : ET July 31 2008

Uniform Industry market size : Rs 10,000 crore Source ET 31 July 2008

India's Most Trusted Brands - 2008

Economic Times' Brand Equity has published the list of India's Most Trusted Brands Survey findings today.
The top ten brands are

1. Nokia
2. Colgate
3. Tata Salt
4. Pepsodent
5. Ponds
6. Lux
7. Britannia
8. Dettol
9. Lifebuoy
10. Vicks

This year, Nokia displaced Colgate to gain the top slot. Nokia is riding on the explosive telecom growth that India is now witnessing. The focus on quality and features has made Nokia a brand that Indian consumers love. The brand was able to bring in successful models regularly. Currently the N series has been the poster boy in its portfolio. Along with the models, the brand also has been investing in building the brand equity. The result of the survey also throws an interesting lesson. Recently Nokia faced the issue of " overheating of battery". Around 46 mn BL-5C series batteries was recalled by Nokia worldwide . Marketers feared that this recall will have a negative impact on Nokia's brand equity. But this survey proved that Indian consumers have been impressed by the commitment of Nokia in the Indian market.

The current results has been a disappointment for Colgate which topped the list for the past 4 years. But I feel that the brand lost the position not because of any loss of trust but because the mobile telecom category have seen a huge growth and was the top- of -the- mind category for consumers. Colgate still leads the toothpaste category but will have a reason to worry because Pepsodent has moved to the No.4 slot from the No.8 slot.

The top ten service brands are

1. LIC
2. Airtel
3. State Bank of India
4. Reliance Mobile
5. BSNL
6. Tata Indicom
7. Indian Oil
8. Hutch/Vodafone
9. ICICI Bank
10. Bank of India

Related Posts

India's trusted brands 2007

Market Statistics : India's most valuable brands

In 2006, Brand Finance -a global brand consulting firm had ranked India's most valuable brands. The list and the trademark value is given below

Brand Trademark: Value in Millions ( Rs)

Indian Oil Corporation : 250,636
State Bank of India : 137,965
BPCL : 134,673
TCS : 123,485
Reliance Industries : 122,240
HPCL : 116,271
ONGC : 88,822
Tata Motors : 84,652
ICICI Bank : 76,777
Wipro : 67,681
ITC : 64,406
Infosys Technologies : 63,534
GAIL : 58,178
Bharathi Televentures : 54,018
Tata Steel : 44,059
Larsen & Tubro : 39,658
Ranbaxy : 29,038
Bajaj Auto : 27,186
Satyam : 24,302
Hero Honda : 20,580
IDBI : 18,830
HDFC : 14,665
HDFC Bank : 11,992
Jet Airways : 10,410
Grasim Industries : 8,003

The valuaton might seem confusing since major FMCG brands are not visible in the brand league. This is because holding companies of branded products like HUL is excluded and also only those companies which are listed in BSE is taken for this valuation. The valuation also excludes those companies where information is not clear ( read Pepsi and Coke). The valuation also excludes new companies which has not made it to BSE top 500 by market capitalization.
Hence I would say that the above list is India's most valuable corporate brands.
Another interesting facet of this study is the methodology. Brand Finance uses the technique called Royalty Relief Approach. The method simply assumes that the brand is not owned by the respective company and how much the company has to pay inorder to license the brand from a third party. The hypothetical stream of such royalty payments becomes the brand value.
The critical factor is the assessment of the Royalty rates which is usually judgemental and also by comparing with the going rates at similar deals. The royalty rates are usually expressed as a percentage of sales.
According to reports, Royalty Relief Method is the single most reliable brand valuation technique used worldwide.

Its true that no calculations have so far yielded perfect valuations to the brand. The reason is simple, a brand's value exists in the mind of the consumer. Its intangible and to put a value to intangibles makes it the most inaccurate number.

Source : businessindia,rediff,brandfinance ,businessline

Market Statisitcs : Indian Retail Opportunity

Size of Indian Retail Market Across Segments




















Source : Business India July 2007 , Merrill Lynch Indian Retail Report 2007

Market Statistics : Indian White Goods Market

Refrigerator Market

Market Size : 3.75 mn (Units) . Rs 3781.92 Crore (Value )
Growth : 7.1% ( Units) 10.70% ( Value )

Direct Cool
Market Size : 2.73 mn (Units) . Rs 2239.83 Crore (Value )
Growth : 6.19% ( Volume) . 7.7% (Value)

Frost Free
Market Size : 1.02 mn (Units) . Rs 1542.09 Crore (Value )
Growth : 9.0% ( Volume) . 15.2% (Value)

Washing Machine
Market Size : 1.67 mn (Units) . Rs 1,46,803 Crore (Value )
Growth : 6.7% ( Volume) . 10.6% (Value)

Fully Automatic
Market Size :0.53 mn (Units) . Rs 727.27 Crore (Value )
Growth : 18.2% ( Volume) . 19.7% (Value)

Semi Automatic
Market Size : 1.14 mn (Units) . Rs 739.68 Crore (Value )
Growth : 3.3% ( Volume) . 3.4% (Value)

Microwave Oven
Market Size :0.63 (Units) . Rs 472.24 Crore (Value )
Growth : 49.6% ( Volume) . 39.0% (Value)

Air Conditioner
Market Size : 1.05 mn (Units) . Rs 1998.39 Crore (Value )
Growth : 51.6% ( Volume) . 49.8% (Value)

Market size according to AC Neilsen as in Jan Dec 2006 .
Source : Business World 28 May 2007

Marketing Funda : Corporate Taglines Vol.2

State Bank Of India : With You - All the way

India Infoline : It's all about money , honey

Housing Development and Infrastructure Ltd (HDIL) : Creating value

SQL Star : Knowledge meets business

Kotak Securities : Think Investments. Think Kotak

Allied Digital : Beyond Boundaries

Airtel : Express Yourself

Bharat Petroleum : Energising Lives

Unitech : Dream. Believe . Create

ITC Ltd : Enduring Value

Lufthansa : There's no better way to fly

MCX : Trade With Trust

Toshiba : Leading Innovation

ICICI : Hum hai na

Sona Koyo : Driving Tomorrow

GMR : Creating Tomorrow today

Cairn : Energy for India

Dell : Purely For You

Binani Cement : for generations to come

House of Johnson : Redefining lifestyles. Leadership worldwide

Metlife : Have You Metlife today?

Market Statistics : Retail Sector In India

Source : Current economic statistics and review of the week 2006 EPW

Market Statistics : Volume 4

Topical Steroid Market Size (Skin care) : Rs 100 crore Source : ET 9/6/07

Digital Camera Market Size : 7 lakh Units per annum source : ET 9/6/07

Size of Luxury Market : $ 444million Source: ET 09/06/07

Used Car Market Size : 1 million units Source : ET 09/06/07

Home Furnishing Market Size : Rs 15,000 crore Source : ET 09/06/07

Indian Soft Drinks Market size : $ 2 Billion Source: ET 09/06/07

Telecom Equipment Market Size : Rs 75000 crore Source: ET 06/06/07

Air Conditioners ( AC) Market Size : Rs 3600 crore Source :Businessline 5/4/07

Branded Home Furnishing Market Size : Rs 5000 Crore Source :Business Line 02/02/07

Indigenous Tiles Market Size : Rs 700 Crore Source : Businessline March 2007

Food & Beverages Market Size : $5640 Mn Source : AC Nielsen 2007

Shampoo Market Size : Rs 1800 crore Source : Business Standard 29/05/07

Frozen Non Vegetarian Snack Food Market Size : Rs 150 crore Source : Businessline 08/01/07

Frozen Vegetarian Snackfood Market Size ; Rs 200-250 crore Source Businessline 08/01/07

Industrial Glove Market Size : Rs 150 crore Businessline 05/05/07