- During 2007-08 the sales of Colour Cosmetics {CC} lead by EYETEX DAZLLER Nail Polish & EYETEX Eyeliner liquid increased by 22%.
- Nail Polish sales/other issues crossed 2.75 million units & Eyeliner Sales/other issues crossed 1.78 million units.
- Overall group sales in traditional Kajal & Kumkum crossed 110 million pieces.
- The firm has strengthened its sales teams all over India;
- There are 210 staff at all levels & about 75 Beauty Advisers in Retail counters now {& proposed to touch 250 before October 2008}.
- Current Year targets are 4.50 million units in Nail Polish & 2.64 million units in Eyeliner amongst other CC products such as Lipsticks, Compact Powder, Lip Gloss etc.,
- Overall 125 million units including Traditional Kajal & Kumkum.
Eyetex is on an overdrive and the growth of the brand shows that the extensive below the line activities of the the company has yielded positive results.
This reads like an advertisement.
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