The latest TVC surprisingly features a new campaign for Vivel featuring Kareena Kapoor endorsing Vivel ( and not Vivel Di Wills) . The positioning of Vivel is same as that of Vivel Di Wills. That makes me wonder again .....
Now the only difference may be is in the flavors . Vivel Di Wills may have some exotic flavors while Vivel comes in usual stuff like sandal ... ( I don't really know !).
Any how ITC has hell lot of cash and can afford to have as many experiments as they wish. It is we, the poor Professors, sweating before the students trying to explain the logic or lack of it .
In another campaign, ITC has introduced Deepika Padukone to endorse the premium personal care offering Fiama Di Wills.
These high profile campaigns especially the celebrities is sure to give HUL nightmares. The celebrities being used by almost all soap brands have hurt Lux the most.
Brand Update
Vivel Di Wills
I always wonder if it is worth spending such huge money on celebrity. And most of the ads by the celebrities lack creativity as I think the priority changes for the agency to focus on them. I can think of only Bajaj who apart from one Jackie Chan ad never used big stars. And they are doing pretty well without them.
ReplyDeleteBibhuti
http://adoholik.com
And down South, Vivel's brand ambassador is Trisha... guess ITC has signed up all the heroines in town!
ReplyDelete# Bibhuti:
ReplyDeleteNow most companies use celebrities as models to get eyeballs rather than add value. it has become commoditized.
#Peakdayblues : absolutely right