Surf Excel is currently running two campaigns riding on the popularity of the "Daag Ache Hain" ( Dirt is good) campaign.The new campaign too strikes a chord with the consumers. Continuing with the earlier campaign, the new ad features two kids taking a Puddle fight to distract their fighting parents fighting over a car collision. The voice over says " if some thing good happens because of dirt then Dirt is Good". According to a report in agencyfaqs, the creative team had a tough task in continuing a classic campaign and no doubt they have been very successful.The second campaign takes a cue from the World cup. The ad features a group of kids preparing for World Cup 2015.
Watch the TVC here: Surf Excel Cricket
Both these ad takes on the spirit of the brand to a higher platform .The ads are also classic way of using kids to promote an adult brand. The " Dirt is Good" campaign is also a classic example of the power of a "Big Idea". The idea has been running for more than 3 years and still has not lost its relevance. The agency also has been able to keep the Idea relevant through smart execution.Related Brand