Friday, April 06, 2007

Brand Update : Kingfisher

It is a tough task for a beer marketer to keep the brand's share of mind when there are government restrictions on advertisement. How surrogate can you go without getting into trouble... The issue become more critical when you have a super brand like Kingfisher. The brand had so far being able to promote itself through high profile events like the Kingfisher calender. 2007 saw another series of ads of Kingfisher mineral water taking advantage of the Jingle...
You can watch the latest TVC here , : Lift :Fitting Room
The ads take advantage of the brand element : jingle.. a smart way of reinforcing the brand in the customer's mind. The ad is an attempt addressing the new users and non users of the brand at the same time a reminder ad.
The ad also shows the power of brand elements and its importance in brand building and promotions. The jingle was carefully built over time, you can watch some of the brand's earlier promotions here: Kingfisher ads

Great attempt. ole lale lo

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  1. sir, why dont you write something about the great Mohanlal's TVC, " Vaikeettentha Paripaadi??" I think he has taken the full advantage of surrogate advertising. and at last the viewers find chips...
    please give some info on the brand.

  2. Thanks for the share. Keep posting such kind of information on your blog. I bookmarked it for continuous visit.
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