Tuesday, April 10, 2007

Brand Update : SBI

After surprising every one with Surprisingly SBI campaign, the bank has now moved into the second phase of campaign rationally explaing why SBI is better than other banks.
The bank has taken the positioning of Pure Banking emphasizing that SBI does what it does best : Pure banking. Th bank has now took the tagline" Pure Banking , Nothing else" takes a dig at new generation banks that spent lot of time doing non banking financial services.
A new Tvc is also running which shows a young guy getting impressed by the services offered by SBI which is his old parent's bank. The recent print and tvc is aimed at shedding the " old public sector bank" image of SBI and make it more relevant to the young customers. The bank is now running a mix of Rational, Humor and emotional advertisement to promote the bank. Laudable and Surprising.
Watch the hilarious Chiman Lal campaign here: Chiman Lal Charlie

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