Wednesday, December 07, 2022

Brand Update : Quaker Oats wants to make breakfast unskippable

 In a very thoughtful move, Quaker oats have launched a series of advertisements advising customers not to skip their breakfast. Drawing from consumer insights that in this era of busy life, consumers, especially young consumers, often skip their breakfasts which can, in the long run, become problematic for their health and energy. 

Brands like Kellogg's and Quaker have long been trying to get consumer preference towards their products, replacing traditional breakfasts. The success has been limited. In the new campaign, the brand is again appealing to the convenience factor of its product. 

The product in question is the Quaker Oats Muesli which is a ready-to-eat cereal. The product boasts five grains and comes in two flavors - fruit and nut and berries and seeds. However, the major selling point is the convenience of quick preparation and balanced meal. 

One should appreciate the brands like Quaker and Kelloggs for being tenacious and open to experimenting with product variants. The new campaign will help the brand gain more traction in the breakfast space, which is witnessing a change of sorts. 

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