Saturday, April 29, 2023

Brand Update : SS Music transformation into digital

 I wrote about SS music in 2006 when the viral music channel lost its sheen. Last day, a comment prompted me to look into this brand. This channel may have been dead for long. But surprise, the brand is not dead but has evolved into a digital medium.

It is nice to know that the brand has created a new life in the digital space. It has a vibrant youtube channel. As written in my post on SS Music, the channel had accidental success as a music channel. The channel's aim was to start to broadcast lottery results, and between the results, they played music. However, because of the VJs, the channel became a music channel and even was considered South India's MTV.

The new avatar is not a music channel but rather an entertainment channel with interviews, reviews and snippets. It is good to see such an adaptation to new technologies and the transformation of a channel to cater to the new generation. 

Read my 2006 post on SS Music here