Marketing Practice

World's Largest Online Resource On Indian Brands.

Thursday, October 31, 2019

How to build an authentic Brand

Posted by Harish B at 10:26 AM No comments:
Email ThisBlogThis!Share to XShare to FacebookShare to Pinterest

Tuesday, October 22, 2019

Which Specialization Should I take for my MBA?

Posted by Harish B at 1:21 PM No comments:
Email ThisBlogThis!Share to XShare to FacebookShare to Pinterest
Newer Posts Older Posts Home
Subscribe to: Comments (Atom)

About Me

My photo
Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
View my complete profile

Featured Post

Marketing Strategy : Branding Basics for Small Business

In most of the marketing literature, branding strategies are usually skewed towards large businesses. The nature of these strategies also de...

Subscribe To

Posts
Atom
Posts
All Comments
Atom
All Comments

Blog Archive

  • ►  2025 (3)
    • ►  September (2)
    • ►  August (1)
  • ►  2024 (9)
    • ►  August (1)
    • ►  June (1)
    • ►  March (1)
    • ►  February (2)
    • ►  January (4)
  • ►  2023 (3)
    • ►  August (1)
    • ►  April (1)
    • ►  March (1)
  • ►  2022 (15)
    • ►  December (1)
    • ►  October (1)
    • ►  September (1)
    • ►  June (1)
    • ►  May (3)
    • ►  April (2)
    • ►  March (2)
    • ►  February (3)
    • ►  January (1)
  • ►  2021 (27)
    • ►  December (1)
    • ►  November (1)
    • ►  October (2)
    • ►  September (1)
    • ►  August (2)
    • ►  July (4)
    • ►  June (2)
    • ►  May (3)
    • ►  April (1)
    • ►  March (2)
    • ►  February (2)
    • ►  January (6)
  • ►  2020 (33)
    • ►  December (6)
    • ►  November (9)
    • ►  October (3)
    • ►  September (1)
    • ►  August (1)
    • ►  July (3)
    • ►  June (5)
    • ►  March (1)
    • ►  February (2)
    • ►  January (2)
  • ▼  2019 (14)
    • ►  December (1)
    • ►  November (1)
    • ▼  October (2)
      • How to build an authentic Brand
      • Which Specialization Should I take for my MBA?
    • ►  September (1)
    • ►  June (1)
    • ►  March (3)
    • ►  February (3)
    • ►  January (2)
  • ►  2018 (14)
    • ►  December (1)
    • ►  November (1)
    • ►  October (1)
    • ►  September (2)
    • ►  August (3)
    • ►  July (2)
    • ►  April (1)
    • ►  March (1)
    • ►  January (2)
  • ►  2017 (18)
    • ►  November (2)
    • ►  October (3)
    • ►  September (1)
    • ►  August (3)
    • ►  June (2)
    • ►  May (1)
    • ►  March (1)
    • ►  February (1)
    • ►  January (4)
  • ►  2016 (21)
    • ►  December (4)
    • ►  November (2)
    • ►  October (3)
    • ►  August (2)
    • ►  July (1)
    • ►  June (2)
    • ►  May (1)
    • ►  April (3)
    • ►  March (1)
    • ►  February (1)
    • ►  January (1)
  • ►  2015 (25)
    • ►  November (1)
    • ►  October (2)
    • ►  September (1)
    • ►  August (1)
    • ►  July (4)
    • ►  June (2)
    • ►  May (2)
    • ►  April (4)
    • ►  March (3)
    • ►  February (2)
    • ►  January (3)
  • ►  2014 (53)
    • ►  December (2)
    • ►  November (3)
    • ►  October (4)
    • ►  September (5)
    • ►  August (5)
    • ►  July (4)
    • ►  June (5)
    • ►  May (5)
    • ►  April (6)
    • ►  March (5)
    • ►  February (5)
    • ►  January (4)
  • ►  2013 (49)
    • ►  December (8)
    • ►  November (3)
    • ►  October (2)
    • ►  September (5)
    • ►  August (3)
    • ►  July (2)
    • ►  June (4)
    • ►  May (6)
    • ►  April (3)
    • ►  March (5)
    • ►  February (5)
    • ►  January (3)
  • ►  2012 (49)
    • ►  December (3)
    • ►  November (3)
    • ►  October (4)
    • ►  September (5)
    • ►  August (2)
    • ►  July (4)
    • ►  June (5)
    • ►  May (3)
    • ►  April (3)
    • ►  March (6)
    • ►  February (5)
    • ►  January (6)
  • ►  2011 (81)
    • ►  December (5)
    • ►  November (5)
    • ►  October (8)
    • ►  September (9)
    • ►  August (8)
    • ►  July (8)
    • ►  June (5)
    • ►  May (7)
    • ►  April (7)
    • ►  March (7)
    • ►  February (5)
    • ►  January (7)
  • ►  2010 (126)
    • ►  December (7)
    • ►  November (8)
    • ►  October (10)
    • ►  September (8)
    • ►  August (10)
    • ►  July (10)
    • ►  June (9)
    • ►  May (12)
    • ►  April (14)
    • ►  March (14)
    • ►  February (13)
    • ►  January (11)
  • ►  2009 (176)
    • ►  December (13)
    • ►  November (12)
    • ►  October (14)
    • ►  September (16)
    • ►  August (7)
    • ►  July (13)
    • ►  June (11)
    • ►  May (22)
    • ►  April (18)
    • ►  March (16)
    • ►  February (17)
    • ►  January (17)
  • ►  2008 (163)
    • ►  December (16)
    • ►  November (12)
    • ►  October (14)
    • ►  September (15)
    • ►  August (14)
    • ►  July (13)
    • ►  June (10)
    • ►  May (14)
    • ►  April (14)
    • ►  March (15)
    • ►  February (13)
    • ►  January (13)
  • ►  2007 (215)
    • ►  December (15)
    • ►  November (14)
    • ►  October (16)
    • ►  September (15)
    • ►  August (17)
    • ►  July (25)
    • ►  June (20)
    • ►  May (18)
    • ►  April (18)
    • ►  March (22)
    • ►  February (17)
    • ►  January (18)
  • ►  2006 (166)
    • ►  December (25)
    • ►  November (20)
    • ►  October (18)
    • ►  September (12)
    • ►  August (12)
    • ►  July (11)
    • ►  June (6)
    • ►  May (6)
    • ►  April (10)
    • ►  March (12)
    • ►  February (14)
    • ►  January (20)
  • ►  2005 (33)
    • ►  December (20)
    • ►  November (13)

Search This Blog

Popular Posts

  • 25 Best Indian Brand Slogans
    This is my pick of 25 best Indian Slogans 1. Pepsi : Yehi hain Right Choice Baby 2. Thums Up : Taste The Thunder 3. Surf : Daag Acche hain ...
  • Fogg Deo : No Gas , Only Deo
    Brand : Fogg Deo Company : Vini Cosmetics Brand Analysis Count : # 507 It is raining deodorants in the Indian market. The new player ...
  • Brand Taglines : A - F
    A Amaron : Lasts Long, Really Long, Ting Tong Alpenliebe : Lalach Aaha Laplap A Star  : Stop @ Nothing Alto : Lets Go Allen Solly : ...
  • Marketing Funda : Above The Line & Below The Line
    Above the Line ( ATL) and Below The Line ( BTL) are the two most commonly used terms in marketing. Both these refer to the nature of promoti...
  • Canada Dry : RIP ( 1995-1999)
    Brand : Canada Dry Company : Cadbury Schweppes ( Later Coca Cola) Agency : Mudra Brand Analysis Count : 371 One of my colleagues yesterday s...
  • Cycle Agarbatti : Everyone has a reason to Pray
    Brand: Cycle Agarbatti Company: N Rangarao and Sons The Indian Agarbatti market is worth around 1000 crores and is dominated by the unorgani...
  • Sunfeast : Spreading the smile
    Brand : Sunfeast Company : ITC Ltd Agency " FCB Ulka Can a cigarette manufacturer succeed in marketing Biscuits? What do management thi...
  • Sunfeast Dark Fantasy : Escape into One
    Brand : Dark Fantasy Company : ITC Brand Analysis : 529 Sunfeast Dark Fantasy is the story of a brand which started its journey as a ...
  • Dyanora : RIP( 1975 -1995)
    Brand : Dyanora Company : Dynavision Brand Analysis Count : 378 Dyanora is a brand which evokes lot of nostalgia in me. Dyanora was our firs...
  • Happenstance : Extreme Comfort Engineered
    Brand: Happenstance Company: Mosons Enterprises Brand Analysis Count: 594 Happenstance is a new brand of footwear launched recently....

Connect in Facebook

Categories

100 year old brands (2) 5 Star (2) 7 up (1) a/c (1) absurdism in advertising (8) Accenture (1) Adclub (11) Agarbatti (3) Air Deccan (4) air freshners (1) Alpenliebe (1) Amul (1) Anchor Personal Care (3) Anthropomorphism (2) Appy Fizz (1) Aquaguard (1) Ariel (1) Article Review (1) As I see It (39) Asian Paints (5) automobile brands (143) Axe (8) Ayurveda (5) b (1) Baby products (6) Bajaj (13) Berger (1) Best Marketing Practice (66) beverages (69) biscuits (9) Book Review (9) Brand Architecture (2) brand extension (17) Brand funda (1) Brand image (1) Brand Laddering (27) Brand Migration (1) Brand Rejuvenation (23) Brand Update (171) brand war (3) branding (213) branding commodity (30) breakfast (2) britannia (2) Building Materials (2) Business products (4) Cadburys (56) campaign trail (1) Cavinkare (3) Ceat (1) celebrity endorsement (163) cement brands (3) cereals (1) challenger brand (2) Chocolates (10) Cinthol (3) Cleaners (1) cleaning products (1) co-branding (2) Coca Cola (19) Colgate (21) Comparative Advertising (2) competition (11) complan (1) computer brands (4) condoms (8) confectionary (82) consumer durable brands (62) consumer insights (19) corporate brand (38) cosmetics (6) creativity (1) crisis communication (1) Dabur (7) Dairy Milk (2) Danone (1) Deodorant brand (40) Detergent brands (25) Dettol (20) diabetes (4) diaper brand (1) differentiation (2) dishwash (1) disinfectant (1) Distribution (1) diswash (4) Diversification (8) Domex (2) eCommerce (1) electrical product (3) emotional branding (1) Epson (1) Essilor (4) Eureka Forbes (1) experiential marketing (1) Eye-Care (1) eyetex (1) failed brands (76) Fair & Lovely (1) fairness cream (4) Fastrack (10) ferrero (2) Financial products (13) FMCG (307) FMHG (62) Fogg (2) Food brands (90) Footwear (4) Ford (2) Frooti (1) Gamification (1) garnier (1) Gems (1) General Mills (1) Gillette (1) GLaxo (8) global brands (1) Godrej (2) Guru Speak (3) Hamam (1) Harpic (2) Havells (1) health (3) Henkel (3) Heritage Brand (60) Hershey (1) HLL (63) home appliances (1) homeware market (1) Honda (4) Horlicks (21) hul (23) hygiene products (2) Hyundai (5) Icecream (6) iconic brand (47) Idea Cellular (6) Indica (6) Ingredient Brand (5) Innerwear (9) innovation (86) Insights (12) insurance (2) Integrated Marketing Campaign (1) IRS (1) ITC (24) Jaquar (1) jewelery brand (1) John Players (12) johnson and johnson (11) Jyothi Lab (6) Kingfisher (7) Knorr (1) lays (1) Lifebuoy (4) limca (1) List (1) LMN (2) Logan (1) loreal (1) Luggage Brand (1) Lux (9) m (1) Maggi (16) Mahindra (9) Marico (9) Market leader strategy (2) market stat (27) Market statistics (1) Marketing Channels (2) Marketing Funda (1) Marketing Fundamentals (92) marketing myopia (46) Marketing QA (9) Marketing Strategy (42) Marketing To Youth (4) Maruthi (17) mascot (1) Masstige Brand (4) Media (7) medical (7) mobiles (18) motorola (4) Nerolac (1) Nestle (26) neutricuticals (2) New Product Launch (175) Niche brand (9) Nivea (1) Nokia (3) Odomos (1) Off beat brand (70) Old Spice (1) onida (6) Online Trust (1) Oral Care (1) Oreo (2) OTC (6) P&G (4) packaging (1) Paint Industry (2) palmolive (1) Parachute (1) Paras Pharma (1) Parle (22) Patanjali (2) Pens (2) Pepsi Brand (20) Pepsodent (4) Perfetti (15) Perk (1) personal care (105) Peter England (2) Pidilite (1) Pond's (1) prestige (1) printers (1) Private Label (1) proctor and gamble (12) Product life cycle (32) product line extension (85) Publications (1) Quaker oats (1) Raymonds (3) readymade brands (53) Rebranding (27) Reckitt Benkiser (14) relaunch (2) Repositioning (21) Rin (3) Safari (1) salt (1) santoor (8) Savlon (1) SC Johnson (2) scooter (6) segmentation (1) service brand (36) shampoo (14) shaving products (1) shoes (2) Skumars (4) Slice (3) Small business marketing (2) smcg (2) Snack Foods (40) Snuggy (1) soap brands (66) Social Marketing (3) Social Media (1) Soft Drinks (3) Sony (2) sports (1) Sprite (3) Startups (1) stationary (10) sub-brand (1) SugarFree (3) Sunfeast (2) Surf (1) Surrogate Advertising (7) SUV (2) taglines (2) Tata (50) Technology (1) Telecom brand (2) textiles (56) Thums Up (4) Tide (2) Titan (17) Toilet Cleaner (1) Toothpaste (22) Toyota (4) tradition (1) TTK (2) Turtle (1) TVS (10) tyres (1) Ujala (10) value (5) vim (6) Vini Cosmetics (2) Vivel (1) Wagon R (1) Watches (14) water purifier (1) Wipro Brands (10) writing instrument (6) yamaha (6) zodiac (1) zydus Cadilla (4)

Followers

Visitors So Far
Awesome Inc. theme. Powered by Blogger.