Wednesday, April 30, 2014

Market Statistics :Soaps

According to Business Standard ,Indian soap market is worth INR 10000 crore. HUL's lifebuoy is the largest selling soap with 15%share.
Lux market share is 13-14 %
Dettol at 8.5 % and Santoor at 8.2%.


  1. what is the source of this data?

  2. Simply superb! I am absolutely impressed with informative post here. I appreciate you for this. . I absolutely admire the information shared in this blog

  3. Saurabh11:18 AM

    Hi Harish,

    This market share is in terms of unit or revenue?
    Also, have we considered only Indian soaps or International soaps too?


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