Hero Honda Pleasure is on a celebrity overdrive. After using Hrithik Roshan for a print ad, the brand is now running a TVC featuring Priyanka Chopra. The brand expects the Priyanka to neutralize the Preity Zinta effect of TVS Scooty.Pleasure had only an average success in the market. The brand is expecting a surge in sales once the massive roll out of Just4her showrooms are completed.
Picture courtesy : businessline
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Pleasure
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