Hero Honda Pleasure is on a celebrity overdrive. After using Hrithik Roshan for a print ad, the brand is now running a TVC featuring Priyanka Chopra. The brand expects the Priyanka to neutralize the Preity Zinta effect of TVS Scooty.
Pleasure had only an average success in the market. The brand is expecting a surge in sales once the massive roll out of Just4her showrooms are completed.
Picture courtesy : businessline