Wednesday, June 27, 2007

Brand update : Clinic All Clear


Clinic All Clear has launched India's first anti-dandruff shampoo for men. The brand is launched in two variant : Active Sport and Hairfall Decrease. According to the press release, HUL has conducted intensive research which revealed that Men's scalp is significantly different than the female scalp and hence require specialized care. Also men's scalp is found to have 33% more dandruff than that of females, reason being more sweat and less hair care. These insights have helped the company to launch a variant addressing this segment.
Although the company states these reasons, the real reason behind this launch is that Men's grooming market is booming. Clinic wants to retain its overall leadership position in the shampoo market and does not want to be lagging in a booming segment. Moreover, the brands like Garnier is already targeting men for their shampoo range.
It is interesting to note that Clinic is smart enough to retain and extend its core positioning of No Dandruff for this variant also. The brand is priced at Rs 130 for 200 ml and Rs 72 for 100 ml and Rs 3 for sachet. The packaging is also eye-catching and stylish. The new launch is expected to make the male grooming market more interesting and is going to see a lot of new launches.
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Clinic All Clear