The deo brand Wildstone which has been promising guys that " It Happens" is getting better. This year's campaign features the Bollywood diva Dia Mirza in the latest TVC.
Watch the ad here : Wild Stone Red
The presence of the celebrity gives a class to the ad but the stereotype still is intact.
The new campaign is for the variant Wild Stone Red. The ad has matured a lot since its raunchy launch campaigns. The current theme of an older , married lady next door getting attracted to the fragrance of Wild Stone is indeed a powerful story . ( interesting analysis at Livemint)
Most of the deo brands are towing the line of seduction and Wild Stone is not different. Now the brand is able to standout because of its execution in a more sensible manner compared to the rest and more importantly Indianized.