Saturday, October 03, 2009

Marketing Funda : Articles on Marketing -2

Mont Blanc's first Television ad in India http://tinyurl.com/ox5szk II a story to tell..

Use a Human Sales Approach http://bit.ly/3xrSb7 II interesting read

How Corporate Responsibility Can Survive the Recessionhttp://bit.ly/38bpa7 II Nice read

The 7 Deadly Sins of Public Speaking http://bit.ly/2mmQJy II good read for students

Brand Perceptions, Slogans and the Mind http://bit.ly/2nRq7t II absolutely must read for marketers

Why Small Companies Are Better at Customer Servicehttp://bit.ly/D59x5 II sincere empathy & Commonsense..

Understanding business development http://bit.ly/PzeB1 II xcllent insights from Seth Godin

Creating The Brand Halo Effect http://bit.ly/4rmxZM II Must read for all marketers

Putting the Art of Leadership into Practice http://bit.ly/iyqxe

Where's Your Lean? http://bit.ly/4OJ8v excellent article on communication

Putting the Art of Leadership into Practice http://bit.ly/iyqxe nice insights

Creative Strategy Importance: Visual or Verbal? http://bit.ly/aWdVqII great funda

What gets measured must get done http://bit.ly/13J72H very true indeed

A case to spend money on advertising http://tinyurl.com/mc5q68from stanford

Branding lessons from Gillette http://tinyurl.com/klasud

Mastering The Multiple Brand Strategy http://bit.ly/Zslcp important lessons to be learned

The Art of Giving Praise http://bit.ly/9HzIk lessons for professors and salesmen

How to Be Childlike http://bit.ly/QcLTF II inspiring

Time or money, which one rules consumer choiceshttp://tinyurl.com/l28jys excellent article from Wharton

Managing in an upturn, keep expectations lowhttp://tinyurl.com/lmsqth niceone

Future Group's Mythological Marketing http://bit.ly/isF0v II atlast some Indian originated management principles

How to Make Solving Problems Fun http://bit.ly/olkfh II nice read and practical too

Decoding Leadership http://bit.ly/OVzAS II simple insights

Excellent story on 3M , 6σ Vs creativity http://tinyurl.com/26ywre

Sub-Brands & Line Extensions http://bit.ly/9L2ZE II subbrands can create confusion if not clearly defined

How Lakme brand is trying to change itself http://tinyurl.com/r4bpjy

Nice article on Carnation auto owned by Jagdish Khattarhttp://tinyurl.com/qztb5u

Inside Procter & Gamble's New Values-Based Strategyhttp://bit.ly/3wgUJw II excellent article

Understanding Indian consumer http://tinyurl.com/qofyxl by Rama Bijapurkar

Double Branding's Disadvantage http://bit.ly/AXlXV Alries says singlebrands r stronger

Use Salesmanship to Energize Your Organization http://bit.ly/uhlRi II couldnt agree more

Salespeople: Don't Talk About Price on the First Datehttp://bit.ly/Ixv4u xcellent, but will it work?

How to Make Metaphorical Magic in Your Speechhttp://bit.ly/2cUXA1 excellent article on communication

Do Interesting Things http://bit.ly/xXADM This really inspired me

Get off my land! Leading vs. Poacher Brands (Part 1)http://bit.ly/UG3Yi funda

Category Builders vs. Category Killers http://bit.ly/icPKj excellent article from Alries

Citizen Sweety Blouse: Draupadi Cheer Haran http://bit.ly/tzSLEhilarious