Watch the commercial here : Bru
This is one of the best commercial I have seen in recent times. Why I liked this TVC is the touching slice of life theme which is derived from careful consumer observation.
The new com
mercial projects Bru as the " Mood Maker ". The brand has the tagline " A little Bru makes your mood brighter ".The ad shows the tired homemaker giving the Bru Coffee to her husband ( as usual the relaxed laid back one) and after taking a sip, the hubby was lifted to such a blissful mood that he slowly massages his tired wife's feet.
In my own experience, I think that men usually are less empathetic to homemaker's problems. While I expect everything to be perfectly done by my wife, often I forget the fact that she is also very much tired as I am. And men's love towards their betterhalf is always governed by his moods.
So the sudden empathetic reaction by the husband in the commercial effectively captures the goodness of Bru and it is right on target. It is also a break from the usual stereotypes of homemakers and strongly connects with the new generation women.
Kudos to the marketing team.
Related Brand
Bru
Gud Morning Sir
ReplyDeleteI read ur article for the add of Bru. The add no doubt is gud and the way they have communicated is also nice. Bru has been launched long back and it has develped a gud brand equity. The doubt come rekated to bru comes from its targeting. As the bru has shown it energises the person and he starts taking care of others ( husband & Wife). But u c that they have trageted the married persons which is for me not a correct decision. they would have targeted the youth part keeping it as a core part and should have revolved the married life, college life ,school life, professinals etc then it would have been more productive. As energy is common thing which is required every where. It differs from person to person some people consume most of there energy when they r at office or any working place so we can target that part also Why v should leave that segment as we know the youth is having high disposable income.... .
What i want to say that Bru have tragetted a person who come from office to home, lacking energy and care for his family as bru will substanciate with that. It will be more narrowed can of stuff.
Hope so u will enlightened me.
Ashon Hassan