Tuesday, January 08, 2008

Marketing Funda : Building Brands in India

Brands need to have an Indian heart to win the Indian customers. My article on building brands in India was published in 'The Strategist ' of Business Standard on 08/01/2008.
Read the article here : Having An Indian Heart


  1. Anonymous5:10 AM

    I found your blog to leave a comment on the rediff article. Very well written article.

    If you are a youtuber you should watch the video below - you'll find it interesting:


  2. Hi,
    Harish i am a colleague of girish This is an excellent article .I think this a very honest assesment of the so called pillars of marketing for any society ( india in this case). I was told by soemone that there has to be an indianised version of 4Ps but it seems that given our cultural diversity such framework with unformity in even alphabets is not possible

  3. Anonymous2:23 PM

    hello sir

    Excellent article with Indian example....


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