Sugar Free Natura has come out with a new campaign featuring the master chef Sanjeev Kapur. The ad tri
es to pitch the brand against the ordinary sugar. Targeted at heavy tea 
drinkers ( and other beverage drinkers too), the ad clearly hints at the risk of taking sugar with tea. The consumer insight is that doctors tell diabetic patients to have " tea without sugar" which is dreaded by the heavy tea drinkers. And more sugar is consumed daily along with tea rather than through other sweets. Hence the ad makes perfect sense. great insight . great work.
Related brands
Sugar Free
Parry's sugar
source: agencyfaqs.com
image courtsy:agencyfaqs.com
es to pitch the brand against the ordinary sugar. Targeted at heavy tea 
drinkers ( and other beverage drinkers too), the ad clearly hints at the risk of taking sugar with tea. The consumer insight is that doctors tell diabetic patients to have " tea without sugar" which is dreaded by the heavy tea drinkers. And more sugar is consumed daily along with tea rather than through other sweets. Hence the ad makes perfect sense. great insight . great work.Related brands
Sugar Free
Parry's sugar
source: agencyfaqs.com
image courtsy:agencyfaqs.com
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