Friday, December 08, 2006

Brand Update : Sprite & Thums Up

The Economic Times on 7/12/2006 carried a front page news on Sprite becoming the second bestselling drink from the Coca Cola India operations edging out Coke to the third place. The report says that this phenomenon is seen in the Indian market only where the flagship brand Coca Cola trails the other brands. I had severely criticized the new positioning of Sprite " Clear Hai" and the endorsement from Sania Mirza in my earlier post. But I was proved wrong. Sprite campaign seems to do wonders for the brand. Consumers think that the brand is Clear.....

India's Macho drink Thums Up is now the No1 selling Cola from Coca Cola.In the earlier post, I wrote about the brand being made to play second fiddle to Coke. Coca Cola had rejuvenated the brand and the results seems to be terrific. The latest commercial features the current Bollywood poster boy Kunal Kapoor endorsing the brand in a well made commercial.

The Thunder is Back

source: economictimes