Marico has launched a new product Parachute Therapie. The product is for controlling hair loss.The product is supposed to contain " Root Activising Proteins" and is endorsed by International Association of Trichologists. The product is priced at a premium of Rs 190.Marico may be planning to convert Parachute brand as an umbrella brand for all its hair care products. Right now Parachute has tremendous equity as the coconut based hair oil. Through this new product, the brand may be seeing its makeover as a hair care expert.