Saturday, May 30, 2009

Marketing Funda : Logic of brand extensions

My article on logic of brand extensions published in adclubbombay.com : read it here

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Great Marketing Stories

Accenture : High Performance , Delivered
Alpenliebe : From the Alps
Amul : The taste of India : Utterly delicious too....
Appy Fizz : Cool Drink To Hang Around
Asian Paints: Every Color Tells a Story
Axe : The Axe Effect
Bajaj Pulsar : Definitely Male
Band-Aid :Continuous Care
Body Shop : Profit With Principle
Boost : Is The Secret Of Our Energy
Bournvita : Do You Have Bournvita Confidence
Bru : Happiness Begins with Bru
Center Shock : Hilake Rakh De
Coffy Bite : Coffee or Toffee
Colgate Dental Cream : ye hai hamari suraksha chak...
Colorplus : consistency pays
Dove : The Mildest One
Fair & Lovely : Chand ka Tukda
Fastrack : How many you have ?
Frooti : Fresh N Juicy
Funskool - Welcome to the World of Toys !
WoodLand : Are you a Woodlander?
Zodiac : Finest Quality Shirt Makers

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