Friday, May 01, 2009

Brand Update : Spinz

Spinz now has a new brand ambassador. The brand has roped in the new bollywood diva Genelia as the brand ambassador replacing Asin. According to a report in Business Line, the brand had revamped its entire portfolio. Spinz had launched men's deo versions trying to make the brand unisex.

According to BL, Spinz has a market share of 5 % in Rs 450 crore deo market. Axe leads the market with a share of 23 %.The report also pegs the talc market at Rs 800 crore and Spinz has a share of 7 %.

The brand will retain its youth positioning. It came as a surprise to me that Spinz had launched male deos. I don't remember seeing any ads but if it is true, then the brand will have trouble because Spinz will essentially be perceived as a female brand. And Genelia will further reinforce the brand as a girly brand.

Spinz has not been able to leverage the opportunity of an affordable fragrance brand. The new brand ambassador may give some push to the brand but in my personal opinion, rather than depending on a celebrity , the brand should identify and invest in its own USP

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