In my analysis on Anne French , I had mentioned that this brand is going to face stiff competition from Veet. Anne French has taken the challenge head on . The brand has roped in the Bollywood diva Kareena Kapoor as the brand ambassador. Veet had launched its depilatory range using Katreen
a Kaif .
Anne French is running a TVC featuring the new brand ambassador.The brand has adopted a new slogan " Beautiful skin is in ". The positioning is inline with the core brand promise offering smooth and silky skin.
In the new communication, the brand is telling the TG to flaunt their skin ( after using Anne French).
Kareena will definitely provide enough thrust to this brand to fight Veet. Kareena has more acceptance and fan-following than Katreena among young girls. More over the brand has been careful in making the brand promise to be clearly communicated in the new campaign.
Related Brand
Anne French
a Kaif .Anne French is running a TVC featuring the new brand ambassador.The brand has adopted a new slogan " Beautiful skin is in ". The positioning is inline with the core brand promise offering smooth and silky skin.
In the new communication, the brand is telling the TG to flaunt their skin ( after using Anne French).
Kareena will definitely provide enough thrust to this brand to fight Veet. Kareena has more acceptance and fan-following than Katreena among young girls. More over the brand has been careful in making the brand promise to be clearly communicated in the new campaign.
Related Brand
Anne French
Hi Harish,
ReplyDeleteI have been following your blog for a long time now. I commend your effort to analyze the Indian brands and their campaigns.
However, I have a concern about your approach to analysis.
Almost all the posts that I have read are purely opinions pieces not supported by data. While that in itself is not wrong after all it is your blog :) Shouldn't you be providing the alternate perspective?
For instance - you have assumed (lack of data to suggest other wise) that Kareena is more popular among the TG than Katreena. What if it were the other way around? Is the Anne French strategy flawed?
There are a number of good things in the ad, the ad highlights the fact the people notice arms / legs (need); shows how to use Anne French; Tries to talk about the improved self confidence after using the product; Mentions the price of the product to highlight the relatively low cost;
Anyway, keep up the good work and if possible, tone down the personal opinions :)
Sri
It is high time Anne French or Veet offer men's hair removing cream. The increasing popularity of clean chest men by seeing on screen bare chest heroes (Akshay Kumar, Anil Kapoor etc) removing hairs from their chest/shoulders/ back, is giving a hint towards a bigger market untapped.
ReplyDeleteThis men’s hair removing cream offering will not only increase their target customers but also increase their revenue and profitability as men do not care much for cost. Only thing to see who offers this first Anne, the oldest brand, or Veet and by what brand name. This should not be the case here that happened in men’s fairness cream war where “fair and lovely” had to offer men's fairness cream once Emami introduced this first and took away crucial brand name “fair and handsome”.