Thursday, October 25, 2007

Brand Update : Vimal

Reliance has officially announced the relaunch of its Iconic brand Vimal. The brand which has already relaunched its suitings range is now entering the Ready To Wear segment. The new move is a significant move by the brand to tap the youth market. The brand will have the entire apparel range from Shirts, trousers, jackets and suits.
The brand will also sport a new logo and a new look. The letters of the name has been tweaked to look more contemporary . The brand intends to display the character of openness and freedom. The oblong has been done away with to symbolize the open spirit and the brand intends to project itself as a contemporary hip-hop brand for the youth. The brand however retains the red color as its brand element. Vimal will be positioned as "Fashion for Everyone " . The brand focuses on its core strategy : Premium innovative products that will delight the consumers.

The latest relaunch will see three sub-brands of Vimal making its debut.
Vimal Red : Basic formal in the value segment catering to the mass market. I think this brand will take on the likes of Peter England.
Vimal White : Premium trendy range of apparel. This sub-brand will target the premium segment.
Vimal Black : The top end category that retails only the exclusive finely crafted apparel designed in Italian fashion. This range will be designed under the guidance of Italy's well known fashion designer Maurizio Bonas who is the President of " Made in Italy " Committee.
As discussed in my earlier posts on this iconic brand, the relaunch of Vimal coincides with the aggressive foray of Reliance into retail. According to rumors , Vimal is trying to rope in Icons across various domains from AR Rahman to Vishwanathan Anand for its brand building exercise. Any way the relaunch of Vimal is a nostalgia for lot of us who has once loved this brand.

Related Brand

Source :, hindu