Wednesday, February 14, 2007

Brand Update : Alpenliebe

Perfetti has introduced a new candy brand Chocoliebe. Although this is a new brand, the brand has strong secondary association with the blockbuster candy Alpenliebe. Chocoliebe is the chocolate filled caramel candy and will be taking on the Cadbury's Eclairs.Perfetti has a chocolate brand Chocotella.Chocoliebe is being positioned on the emotional platform of Love. Cadbury's has a product line extension of Eclairs Crunch which will take on Chocoliebe. Chocoliebe uses the tagline " Pyar Do Pyar Lo" which translates to " Give Love ,Take Love".

image courtsey: agencyfaqs

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