Saturday, September 20, 2014

Brand Update : Xcent ropes in Shah Rukh Khan

Xcent launched by Hyundai in the sub-meter category has been well received by the customer. According to newsreport, the brand has sold around 35000 units since its launch. To boost the existing success,the brand now has decided to leverage its prized asset- the brand ambassador- Shah Rukh Khan.  

SRK has been the brand ambassador of Hyundai for the last 16 years. According to NDTV, this 16 years association is a record for any brand-celebrity in India. From the launch of Santro to the i10, SRK has been the integral part of the brand campaign for Hyundai. 
But more than the brand promotion, it is the performance of the products that create success in the Indian auto market.

SRK in the new campaign for Xcent amplifies the brand's promise of " more value for money ". 
Watch the ad here : SRK Xcent
In the new campaign, the brand had added an additional claim of " The real family sedan ". The well made ad pitches the brand against the tough competition from the likes of Honda Amaze, Tata Zest, Maruti Dzire etc. 


  1. This Advertisement is lovely!
    A virtual tour of Xcent on its official website may increase the attraction of customers.

  2. I adore whatever Shah Rukh does. His work is a piece of art. You can say why he is loved so much by his fans. As he had no godfather behind his success every film star likes to be like him...

    Kunik Goel

  3. Advertising becomes highly effective when promotional items
    like T-shirts, hats, bags, buttons and a host of other products are used. This mode of advertising
    will help the entrepreneurs to save some money and gain new customers.


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