Thursday, December 05, 2013

Market Statistics:Biscuits

Cream Biscuit Market :Rs 4600 crore
Market leader:sunfeat at 25%
Brittania and Parle : 20%
Cadbury Oreo   :5%
Share of organised market has grown to 50% of total market.
Source:TOI 5/12/13


  1. I have also read TOI article, it says that Britannia and parle were below 20%each(not both contribute to 20%) Hence share of Organised market is around 60% and not 50%

  2. I have also read TOI's article. It says that Britannia and Parle were below 20% each(Not both makes 20%) This we could implicitly understand from last year's race war among the giants. Hence the total organised market share is around 60%


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