Wednesday, December 18, 2013

Brand Update :Fogg outsmarts Axe

In the cluttered Rs 2100 crore deo market once pioneered by axe now has a new leader -Fogg


  1. Very interesting. Wondering what has caused such a drastic change in the market share so fast.

  2. Jinesh Damodaran5:14 PM

    Paras was known for identifying a gap and launching new product accordingly. Same was the case with Fogg which talked about 'no gas, only deo'. But here quite surprising is Fogg which we can call it as a new brand (1-2 yrs old) succeeded in rising to no. 1 position in a short span of time beating a strong brand like Axe which has a good brand equity.


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