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Very interesting. Wondering what has caused such a drastic change in the market share so fast.
Paras was known for identifying a gap and launching new product accordingly. Same was the case with Fogg which talked about 'no gas, only deo'. But here quite surprising is Fogg which we can call it as a new brand (1-2 yrs old) succeeded in rising to no. 1 position in a short span of time beating a strong brand like Axe which has a good brand equity.
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