Monday, June 30, 2008

Brand Update : Motorola

Motorola has launched the lastest addition into the MotoRockr music edition phones. The latest launch MotorockrE8 comes with a morphing keypad which transforms into music mode and call mode depending on the usage situation.
The brand as usual features Abhishek Bachchan and is one of the cool ads I have seen in the recent past.

Watch the tvc here : Motorockr

Motorola it seems is all out to capture the music phone space in the Indian market. Motoyuva is also pitching on music as the main attribute for positioning.
What I liked about the ad was the perfect match between the brand and the celebrity. And to see Abhishek dancing to the Tamil number " Apidi podu " gives a special feeling especially to the South Indian consumers.