Sunday, November 25, 2007

Brand Update : Kur-lon

After repositioning itself as a home decor brand, Kurl-on is back again focusing on its core product : mattress. The brand is now running a campaign focusing on the mattresses.
Watch the TVC here : Kurl-on
I like this ad because it is simple straight forward and excellently executed. This is a reminder ad to create brand awareness for Kurl-on. You will yawn after seeing the ad.
The new campaign makes sense because there can be a dilution of the of Kurl-on's association with mattresses since it had ventured into related products. So once in a while , the brand has to remind the customers about its main product.
From the beginning itself , Kurl-on had positioned itself as a sleep enabler. The new campaign is an execution of a smart execution of a simple idea.

Related brand

Kurl-on
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2 comments:

  1. Anonymous8:38 PM

    The matrex brand advertisement is a good example of positioning strategy as it directly takes the viewers to the sleeping comfort.

    ReplyDelete
  2. Unknown11:29 PM

    The ad is very simple and catchy!
    it is really catering to all segments of the society
    overall its awesome

    ReplyDelete

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