Brand : Honda Navi
Company : Honda
Brand Analysis Count : # 566
Recently I came across one such brand - Honda Navi. Honda which has the tradition of upsetting the established market parameters is going to do it again. Earlier when every market pundits wrote the epitaphs of Scooter segment in India, Honda revolutionized the Indian market with Activa. Now the scooter sales growth is more than the motorcycle sales growth in India. Now Honda is attempting another experiment in the Indian market.
Honda introduced the Navi at the Auto Expo 2016 and generated a lot of buzz among the enthusiasts. The brand was launched in select cities in March 2016.
Company : Honda
Brand Analysis Count : # 566
Marketing enthusiasts like me get thrills when we come across brands which take the road less travelled. We get thrilled when marketers take the unconventional routes to create new product and customer segments.
Recently I came across one such brand - Honda Navi. Honda which has the tradition of upsetting the established market parameters is going to do it again. Earlier when every market pundits wrote the epitaphs of Scooter segment in India, Honda revolutionized the Indian market with Activa. Now the scooter sales growth is more than the motorcycle sales growth in India. Now Honda is attempting another experiment in the Indian market.Honda introduced the Navi at the Auto Expo 2016 and generated a lot of buzz among the enthusiasts. The brand was launched in select cities in March 2016.
According to a report in India Today, Navi stands for New Additional Value for India ( link) . The product is essentially a crossover between a bike and a scooter. The company has created a bike out of its best-selling Activa.
Targeted at the youngsters aged 18-25, Navi is a unique product which offers a lot of customization. The brand also is going to create a new segment of "gearless bikes" in the Indian market.
The brand is positioned as a fun bike which offers practicality. The company has also priced Navi at a very tempting price point around Rs 40,000.
Having said that, this brand is also an experiment. Not every youngster would be interested in buying a crossover bike ( read under-powered) and Navi cannot replace a powerful bike which is often the first choice of youngsters.
However, this will appeal to youngsters who want a unique bike which is also customizable and fun to drive. According to another report, 25% of the current sales are from women customers which probably indicates the emergence of another segment of customers in the Indian market - women bikers.
It is too early to predict the success of an experiment like Honda Navi but surely this brand has the capability to generate a lot of curiosity among customers. I can honestly tell that the brand is really tempting.
Big applause for the marketers in Honda Motorcycles.
It’s my first time to visit this site & I’m really surprised to see such impressive stuff out there. TRIBE.LY Asheville Web Design Company
ReplyDeleteHi,
ReplyDeleteThe clients can showcase their products and services by using such lists to reach out the Target Businesses or Consumers.
Business & Consumer Database
A nice model! I wish I had a similar one! My dream bike! Not to mention, great marketing campaign.
ReplyDeletePulsar 150 DTS-i was first introduced in India in 2001. Its a perfect sports bike for Indian road and traffic. It was one of the first 150cc bikes to be released to the Indian market. It is powered by a 149.05cc 4-stroke, DTS-i, air cooled, single cylinder engine.
ReplyDeletebajaj pulsar 150cc price specification review latest model review