Showing posts sorted by date for query ambipur + fragrance your imagination. Sort by relevance Show all posts
Showing posts sorted by date for query ambipur + fragrance your imagination. Sort by relevance Show all posts

Wednesday, March 14, 2012

Brand Taglines : A - F

A

  1. Amaron : Lasts Long, Really Long, Ting Tong
  2. Alpenliebe : Lalach Aaha Laplap
  3. A Star  : Stop @ Nothing
  4. Alto : Lets Go
  5. Allen Solly : My World, My Way
  6. Aliva : Thodi Sharafat, Thodi Shararat
  7. Arrow : USA 1851 / The League of Professionals
  8. Acer : Life is busy, Acer makes it easy
  9. All Out : Macharoan ka Yamraaj
  10. Amway  : We are listening
  11. Airwick : Its good to be home
  12. Amul : The taste of India
  13. Amul Macho : Ye toh bada toing hain
  14. Accu-check : Live life the way you want
  15. Apache : Racing DNA Unleashed
  16. Amrutanjan : Its Gone /Pure Healthy Essence / Kick Out Pain
  17. Ambipur : Fragrance Your Imagination
  18. Appy Fizz : Cool Drink to Hang Out With
  19. Allen Solly : Friday Dressing / Adios Stressing Hello friday dressing
  20. Accenture : High performance delivered
  21. Airtel : Express Yourself 


B
  1. Binani Cement : Sadiyon Ke Liye
  2. Breathe Right : Breathe Better, Sleep Better
  3. Bournvita : Do you have Bournvita Confidence ? / Tan Ki Shakthi, Mann Ki Shakthi (2011)
  4. Boost : Boost is the secret of our energy
  5. Big Babool : Bade Kaam Ki Cheez
  6. Boomer : Boom Boom Boomer
  7. Bournville : You don't buy a Bournville, You earn it
  8. Brio : It Loves You Back
  9. Bosch : Invented for Life
  10. Bru : Happiness Begins with Bru
  11. Bingo : No Confusion,Great Combination
  12. Belmonte : Suit Your Style
  13. Blackberrys Suit : Go Sharp



C
  1. Cif : Lets You Shine
  2. Candyman : Kucch Bhi Karega For Candyman
  3. Center Fresh : Zubaan Pe Lagaam
  4. Chlormint : Dobaara Mat Poochna /Chaba Daba Ke
  5. Complan : I am a Complan Boy
  6. Clear Shampoo : No Dandruff
  7. Clean & Clear : Clean Clear and Confident
  8. Ceat : Born Tough /Be Idiot Safe
  9. Coca Cola : Open Happiness
  10. Canara Bank : Together we can
  11. Close Up : Taazgi Jo Pas Laye
  12. Coffy Bite : Coffee or Toffee /Bachchon Ki Coffee, Badhon ki Toffee



D
  1. Dyna : Be a Lady
  2. Dairy Milk : Kucch Meetha Ho Jaye
  3. Dettol : Be 100 % Sure, 
  4. Dabur : Celebrate Life
  5. Dominoes : Hungry Kya /Khushiyon ki Home Delivery
  6. Dinesh Suitings : Take the world in your stride
  7. Doy soap : Clean Skin, Healthy skin
  8. Daiken : Complete Silence
  9. Domex : 100% Germ Killer
  10. Dell  : Power to do more




E
  1. Eclairs : Chocolate ka meetha bomb/Dooble Sara / Get Lost
  2.  Enfield : Trip
  3. Essilor : Seeing The World Better
  4. Essenza Di Wills : Your Essence Your Soul
  5. Eveready : Give Me Red 
  6. Everyday Dairy Whitener : For great tasting tea
  7. Eno : Gets to work in 60 seconds
  8. Euro Innerwear : Prepare to get assaulted 
  9. Eon ( Hyundai ) : India On
  10. Economic Times : The Power of Knowledge




F
  1. Fa  : Feel Good Freshness
  2. Fiama Di Wills : Beautiful You , Today Tomorrow
  3. Frooti : Fresh'N'Juicy , Grow Up
  4. Fair and Lovely : Chaand Ka Tukda
  5. Fastrack : How many you have ?
  6. Fair & Handsome : Be fair ,Be Handsome
  7. Fem : Beauty With Care
  8. Fiesta : Go Fida 
  9. Ford : Go Further
  10. Fanta : Zyada Fanta Zyada Masti

Friday, August 25, 2006

Ambi Pur : Fragrance Your Imagination

Brand : AmbiPur
Company: Godrej Sara Lee


Brand Count : 117


Indian Air Care market is in its infancy. The market is estimated to be around Rs 50 crore. The market was earlier dominated by Odonil from Balsara ( Now Dabur) . Air purifiers/fresheners are not considered in the household purchases by the Indian consumer. The most common " air freshener" are the moth balls that can be seen in all the cub boards in Indian homes.
Odonil created the market for air fresheners. To a certain extent, it established its presence. Odonil is primarily used in Bathrooms.
Ambi-Pur was launched in 2002. The brand comes from the International stable of Sara lee and is the largest brand in the Household and Beauty care division of the company. Ambi Pur is the No.1 brand in Europe.
In India, Ambipur was launched as a air freshener for cars. It was a pleasant surprise for car owners to see a new product ( at that time) with somewhat a funny name. The brand gained popularity despite its premium pricing. Although the quality of fragrance is debatable, the product soon gained popularity among the car owners.
The product comes with a sweet little diffuser and the refill bottle. The diffuser can be plugged to the air vent or the blower. There are three fragrances available for Ambi Pur : Vanilla, Aqua and After Tobacco
Through the brand, Sara lee opened a new mass market for car perfumes. During that time, car perfumes were dominated by imported brands. The price of the diffuser and a bottle is Rs 130 and the refill costs you Rs 99.
The brand is positioned using the baseline " Fragrance Your Imagination". The company believes that perfumes relaxes the drivers and enhance comfort level. Since there is little competition, there is little promotion for this brand.
With the reasonable success of car fresheners, Ambipur extended itself to domestic room fresheners market this year. The market is now only room freshener aerosols and with the growing " Lifestyle" market in India holds lot of potential for this extension. The problem with this category is the lack of awareness , ease of use and the cost.The dispenser system of Ambi Pur may help overcome such problems.
Ambi Pur is a brand that identified a latent need in the Indian Market. The growing market for automobiles will give this brand a beautiful opportunity. Since competition is yet to catch up, the brand should try to expand the usage of this product by coming out with various fragrances. Company is having only one range of car purifiers. The market has the potential for multiple segments . For example there is a scope for a premium range of car perfumes . Hope that the company will take measure to increase the market.
Ambi Pur:Only factor missing is the imagination.
Source: godrejsaralee.com,businessline.com