Showing posts sorted by date for query INDIA'S MOST TRUSTED BRANDS 2007. Sort by relevance Show all posts
Showing posts sorted by date for query INDIA'S MOST TRUSTED BRANDS 2007. Sort by relevance Show all posts

Wednesday, June 11, 2008

India's Most Trusted Brands - 2008

Economic Times' Brand Equity has published the list of India's Most Trusted Brands Survey findings today.
The top ten brands are

  1. Nokia
  2. Colgate
  3. Tata Salt
  4. Pepsodent
  5. Ponds
  6. Lux
  7. Britannia
  8. Dettol
  9. Lifebuoy
  10. Vicks
This year, Nokia displaced Colgate to gain the top slot. Nokia is riding on the explosive telecom growth that India is now witnessing. The focus on quality and features has made Nokia a brand that Indian consumers love. The brand was able to bring in successful models regularly. Currently the N series has been the poster boy in its portfolio. Along with the models, the brand also has been investing in building the brand equity. The result of the survey also throws an interesting lesson. Recently Nokia faced the issue of " overheating of battery". Around 46 mn BL-5C series batteries was recalled by Nokia worldwide . Marketers feared that this recall will have a negative impact on Nokia's brand equity. But this survey proved that Indian consumers have been impressed by the commitment of Nokia in the Indian market.

The current results has been a disappointment for Colgate which topped the list for the past 4 years. But I feel that the brand lost the position not because of any loss of trust but because the mobile telecom category have seen a huge growth and was the top- of -the- mind category for consumers. Colgate still leads the toothpaste category but will have a reason to worry because Pepsodent has moved to the No.4 slot from the No.8 slot.

The top ten service brands are
  1. LIC
  2. Airtel
  3. State Bank of India
  4. Reliance Mobile
  5. BSNL
  6. Tata Indicom
  7. Indian Oil
  8. Hutch/Vodafone
  9. ICICI Bank
  10. Bank of India

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India's trusted brands 2007

Thursday, May 31, 2007

Marketing Funda : India's Most Trusted Brands 2007


Economic Times has published Brand Equity's Most Trusted Brands. Colgate for the fourth year in a row topped the list. The first ten positions in the list looks like this

1.Colgate
2.Vicks
3.Lux
4.Nokia
5.Britannia
6.Dettol
7.Lifebuoy
8.Pepsodent
9.Pond's
10.Tata Tea

The top ten service brands are
1.LIC
2.Airtel
3.State Bank of India
4.Reliance India Mobile
5.BSNL
6.Tata Indicom
7.Indian oil
8.ICICI Bank
9.Bank of India
10.Reliance Petroleum

Colgate has every qualification to be in the number one league because of its ability to understand Indian consumer and innovate interms of the product and marketing mix. The brands that feature in teh list is a testimony of successful marketing.
Cheers