Brand Taglines : G to L

Brand Slogans and taglines ( G to L)

G

1. Gatorade : World's No 1 Sports Drink
2. Gariner : Take Care
3. Grasim Suitings  : For the self made
4. Graviera : Feel of Life
5. Gems ( Cadbury) : Rangeen Panda ka Rangeen Pasand
6. Gillette : The best a man can get
7. Go Cheese : 100 % Cow's Milk
8. Golgappa ( Parle) : Goli mein Golgappa
9. Getz ( Hyundai) : Getz You
10. Gold Winner : G For H, Gold Winner for Health

H

1. Horlicks : Taller Stronger Sharper/Family Nourisher
2. Hippo :Hippo Fights Hunger
3. Hero Motocorp : Hum Mein hain Hero
4. Hyundai : New Thinking , New Possibities
5. Honda  : The power of dreams
6. Happy Jam : Makes Everybody Happy 
7. Halls : Thandi Saans ka Blast
8. Hanes : America's No 1 Apparel Brand
9. HP : Computer is personal again
10. Harpic : Ready for Harpic Challenge ?
11. Havells' ECB : Shock Laga Kya ?

I

1. Idea : An Idea can change your life
2. ICICI Bank : Khayal Aapka
3. Indigo ( Tata) : A Class apart
4. Indica (Tata) : More car per car/ Sedan class ( Vista)
5. Indigo Airlines : On Time is a Wonderful Thing
6. Intel : Intel Inside / Sponsors of Tomorrow
7. Infosys : Building Tomorrow's Enterprise
8. Indigo Nation : Young Like That
9. IFB: Set Yourself Free 
10. Imperial Leather : Everyday Luxury
11. Inkfruit : Always On
12. ING Vysia Life : Mera Farz
13. IFFKO Tokyo : The life you desire

J

1. Jazz ( Honda)  : Why So Serious
2. J Hampstead : Nothing but the best
3. John Miller (readymades) : Good looking Rascal , Make it look easy
4. Johnny Walker : Keep Walking
5. Jeeva  : The complete Ayurvedic Soap
6. Jaguar : As Alive as you are
7. JK Tyre : Total Control
8. J&K bank : Serving to empower
9. Jumpin ( Godrej) : Peeke sub kahe mmmm/Sip sip mein boing boing
10. Joy Alukkas Jewellers : World's Favorite Jeweler

K

1. Kurlon : India's Largest selling mattress
2. Kamasutra : What do you want to be tonight
3. Kingfisher : The King of Good Times
4. Kohler : The Bold Look
5. Kara Skincare Wipes : At Your Best Always
6. Khaitan : Bas Naam hi Kaafi hain
7. Kinder Joy : Surprise Inside
8. KitKat : Have a break, Have a KitKat/ Kitkat break banta hain
9. Kelvinator : Its the coolest one
10. Kent Water purifier : Now Live a healthy life with Kent
11. Kangaro : Organizing documents world over
12. Kinley : Boond Boond Mein Vishwas
13. K-Series Engine : Leaner Meaner Fitter

L

1. Lux : Filmi sitaroan ka soundarya sabun
2. Lifebuoy : Lifebuoy hai jahan thandurusty hain vaham
3. Louis Philleppe : The Upper Crest
4. Lays : No one can eat just one/ har program ka main food/Dillogical/ make your moment magical
5. Limca : Lime'N'Lemoni/Doobo Taazgi Mein
6. LMN : LMN LMN LMN ( Emergency Lemon Refresher)
7. Lux innerwear :Apna luck pahenke chalo/ Comfort for everybody
8. La Opala : Adding style to your lifestyle
9. Lenovo : For those who do
10. Levi's : Go Forth
11. Lee : Sticks to you like it loves you

Brand Tagline A-F

Brand Update : Will Airlines' Failure Affect Kingfisher's Brand's Equity ?

The much hyped and celebrated Kingfisher airlines is in big trouble. UB group decided to extend its beer brand to airlines and executed the branding in perfect style. The beer brand and the airline brands gelled with each other in terms of positioning and brand attributes. The airlines further reinforced the fun and exciting attribute of the parent beer brand.

Kingfisher Airlines failure is  the failure of its business model. The business tried to grow too fast burning its cash in the process. Now the brand has been criticized by the same media which once sang its glory as the poster boy of extravaganza and customer delight.

Now Kingfisher as a brand is facing its worst PR nightmare. The Airlines failed to honor its schedules resulting in a series of cancellations which led to customers getting stranded. Whatever equity that the brand had built-up seems to be gone down the drain.

So the interesting question is whether the whole issue of Kingfisher Airlines will affect its parent brand " Kingfisher beer " ? Often in marketing classes, we used to talk about the negative effect of a brand extensions failure on the parent brand. Will the same apply to the beer brand ? 

Branding literature suggest that the failure of a brand extension will affect the parent brand only if there is a strong perceived fit or similarity between the extension and the parent brand.The damage to the parent brand is more if the extension is in the similar category. In the case of Kingfisher, the similarity is only in the positioning and the categories are poles apart - one is beverage and other is a service. Another instance of the damage to parent brand occurs when there is similarity in the customer groups that use the extension. Generally literature suggests that parent brands are not much affected by the extensions' failures. ( Reference : Brands and Branding  : Research and future implications, Lehmann & Keller,2006, Marketing Science)

So it can be safely argued that the equity of Kingfisher beer will not be much affected by airline's failure. Further , the absence of competition, the ban on advertising will help the beer brand and competitors cannot take advantage of the current issue.
The extension - Kingfisher Airlines is going to have a tough time getting back the credibility of the consumers if it survives the current crisis. Consumers have a short memory and Kingfisher Airlines can find solace in that.

Related brand
Kingfisher : The King of Good Times

25 Best Indian Brand Slogans

This is my pick of 25 best Indian Slogans

1. Pepsi : Yehi hain Right Choice Baby

2. Thums Up : Taste The Thunder

3. Surf : Daag Acche hain

4. Tata Safari : Reclaim Your Life

5. Asian Paints : Har Khar Kuchch Kahta hein

6. Air Deccan : Simplifly

7. Rasna : I love you Rasna

8.Frooti : Fresh N Juicy / Why Grow Up

9.Coca Cola : Thanda Matlab Coca Cola

10. Raymond's : The Complete Man

11. Bajaj Pulsar : Definitely Male

12. Dairy Milk : Swad Zindagi Ka

13. Peter England : The Honest Shirt

14.Bingo : No Confusion, Great Combination

15. Boost : Boost is the secret of our energy

16 Polo : The mint with a hole

17. Lifebuoy : Thandurusti hain vaham

18. Ceat : Born Tough

19.MRF : Tyres With Muscle

20.Havelles RCB : Shock Laga Kya

21.Idea : An Idea can Change your life

22. Hutch : Where ever you go , our network follows

23. Maggi : Taste Bhi, Health Bhi ( Ketchup : Its Different)

24. Onida : Neighbor's Envy , Owner's Pride

25. Kingfisher : The King of Good Times

*The list is random and not ranked according to my liking

I may have missed some good ones. Please share your list of best Indian brand slogans.

Kingfisher : The King Of Good Times

Brand: Kingfisher
Company: UB Group
Agency:JWT

Brand Count :169

Kingfisher is a classic case of branding success. This brand can even be termed as an iconic brand. A brand that had extended itself from beer to airlines can be equated to the Virgin brand. The brand is synonym with Beer in India. Now ask a young man from India what a Kingfisher is ? The most likely answer will be either Beer or Airline. The power of the brand has virtually made the bird a brand extension.

Kingfisher is a brand from the UB group stable.It is the largest selling beer brand in India commanding a market share of over 28% in the Rs 5000 crore Indian Beer market.The brand epitomises energy, youthfulness ,enthusiasm ,freedom but with a touch of professionalism.

United Breweries (the original name of the group) have a history dating back to 1857. The company came into existence as UB in 1915 with the merger of five small breweries . The Kingfisher brand was launched in the year 1980 ( the exact year of the birth of Kingfisher is not known,80's marked the real life of this brand).

The brand was the brain child of the current Chairman of UB group Mr Vijay Mallya. Reports says that Mr Mallya went to work in Calcutta as a part of mentoring program under Mr HP Bhagat. At that time the brands that were popular from UB stable was Kalyani Black label, Doctor's Brandy etc. Mr Mallya wanted to create an exciting brand and none of the existing brands did not impress him. He went back to Bangalore,searched archives and stumbled upon an old label with a Kingfisher in it. That marked the birth of the Iconic Kingfisher brand.

The major factor behind the success of Kingfisher brand is the Passion that Mallya have on the brand. When marketing theorists says that Marketing is a serious business, Mallya will tell you that Marketing is CEO's business. When the CEO takes interest in the brand and virtually promotes the brand in every occasion, there is so much equity generated on the brand. Like Virgin's legendary Richard Branson , Mallya also showed that the primary task for any CEO is to be passionate about the brand. While in most cases CEO comes into picture to deliver the annual shareholder's meet, Mr Mallya takes the brand with him everywhere.

Kingfisher brand is a unique marketing success story because it thrived in an environment where liquor/ beer advertising was banned in India. The owners have built the brand circumventing the ban on promotion. During 1997 , the brand roped in Ajay Jadeja and Sourav to feature in the campaigns. In 1996 the brand become the worldwide sponsors of the West Indies cricket team. But the brand was conscious to keep Kingfisher the star . The West Indies team personified the brand values of fun loving but successful team. The famous jingle " Oola la le lo" and the fun filled TVC rightly placed the brand as a fun loving one. Unlike brands like Pepsi which is focused on cricket, Kingfisher promotes all sports and the brand sponsors football stars and even Formula 1.

The brand directly talks to people who are Easy going, chilled out person who's always willing to take a break and party with the friends. But they are very professional and successful .

Most of the business reports try to relate the persona of Mr Mallya and the brand which I feel is unjustified. The brand Kingfisher does not derive any thing from the personality of Mr Mallya. The brand has its life of its own. Since the chairman is passionate about the brand, he takes personal interest in the brand . Other than that relating the person and the brand and trying to say that Mr Mallya is more flamboyant than the brand is doing unjust to the brand.

The brand also have a 360 degree approach to promotions tapping all possible ways to communicate with its target audience. The brand sponsors lifestyle events and the Kingfisher Calender has attained a cult status with in 4 years of launch. During 2003-04 the brand logo got a make over and the Kingfisher started flying rather than sitting. The new logo signals the brand's vision to get to new heights. The new logo designed by Claessens was backed with lot of noise in the media.

To circumvent the regulatory ban on surrogate advertising, the brand has launched into different categories like Mineral water and even into readymades taking a lesson from Wills.
2005 saw the UB group getting into the Airline business with its Kingfisher Airlines.The airlines became a brand to reckon with with in a year because the brand lived to its expectation and promise. Positioned as a funliner, the brand equity of the mother brand has been enhanced by this Extension ( can i call it an extension?).

Behind the glamour of swimsuits and parties , one should not forget the strategies that made the brand a super brand. The distribution and the point of promotion strategies of KF is excellent. The brand has maintained international quality but made sure that it is with in the reach of the Indian consumer.

source:kingfisher.com,businessline,magindia.