In a rather sad news for brand lovers, Reliance Industries has decided to sell off their textile business including their iconic brand " Vimal ". The brand which once had an iconic status now is on the verge of extinction.Vimal was also one of the few consumer brands of India's largest private sector company Reliance.
The future of this brand will be decided by the new brand owners. Although its is premature to write RIP for the brand, its sad that Reliance chose to sell of the brand despite the fact that the company is rich with cash and could have revived the brand anytime.
The brand which marked the arrival of the advertising agency Mudra will be known for some classic advertisement campaigns featuring brand ambassadors like Allan Border and Vivian Richards.The writing was on the wall for some years. There was virtually no investment in building this brand in the last decade except for some random campaigns. The move is a part of Reliance strategy of exiting loss making business and focus on new sunrise sectors.
The brand has failed because of negligence on the part of the owners who lost interest in building the business nor the brand.
Lets hope that the new brand owners will try reviving this brand . Till then RIP Vimal ( 1980-2012)