Marketing Practice

World's Largest Online Resource On Indian Brands.

Wednesday, September 01, 2021

Brand Update: Cadbury 5Star takes forward the Do Nothing Theme with new Ad

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 Cadbury 5Star seems to have hit a jackpot theme - Eat 5 Star, Do Nothing. The brand has launched a new campaign extending the theme in a ne...
Tuesday, August 17, 2021

Brand Update: Milkybar Attempts Gamification

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 Over the last few years, there has been a serious attempt by the milk chocolate brand - Milkybar to chart a new path through activity-based...
Tuesday, August 03, 2021

Good Day Toothpaste: Start Your Day with a Good Day!

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 Brand: Good Day Toothpaste Company: Good Day Oral Care Brand Analysis Count: #612 It takes a lot of guts to launch an FMCG brand in the tim...
Sunday, July 25, 2021

Brand Update: Domex launches a direct frontal attack against Harpic

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 In a very interesting move, HUL's toilet and surface cleaner brand Domex has launched a direct attack on the market leader Reckitt ...
Wednesday, July 14, 2021

How to make consumers trust your online business?

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Building Trust online is not easy because the platform is not tangible. The session explains the lessons learned from reputed researches as ...
Monday, July 12, 2021

Brand Update: Crispello New Ad Shows a Subtle Shift in Positioning

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 Cadbury's new brand of chocolate-covered wafer finger product- Crispello has launched a new campaign. What is interesting about the cam...
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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