Marketing Practice
World's Largest Online Resource On Indian Brands.
Monday, September 29, 2025
Maruti Suzuki and the Line Filling Strategy – Locking Customers Within the Brand
›
Maruti recently launched a new SUV - Victoris at a price starting from Rs 10.5 -20 lakhs, at the same time, it's bestselling brand Grand...
Sunday, September 07, 2025
Brand Update : Vim Expands from Dishwashing to Floor Cleaning
›
This has to happen and it happened, after ruling the dishwashing category with around 50% market share, Vim has extended to floor cleaning ...
Thursday, August 14, 2025
Gala Cleaning Products – Innovation as the Brand’s Key Differentiator
›
Brand: Gala Company: Freudenberg Gala Household Products (FGHP). Brand Analysis Count: 625 Gala is an interesting brand in a market that ra...
Sunday, August 25, 2024
Marketing Practice : Smell as a Brand Element
›
Crayola has taken a significant step in branding by trademarking the iconic smell of its crayons, a scent deeply associated with childhood m...
Wednesday, June 05, 2024
Brand Update : 7Up is riding on celebrity this summer
›
7Up this summer has a strategy focused on celebrity influence. A brand which is lagging behind in terms of market share has been on a confu...
Thursday, March 07, 2024
Marketing Practice : FMCG Giants to Leverage Elections Through Small Packs
›
An interesting article in ET sheds light on how FMCG giants like Parle and Dabur are trying to leverage the election season by launching sm...
›
Home
View web version
