Marketing Practice
World's Largest Online Resource On Indian Brands.
Friday, October 09, 2026
When Regulators Give You a Brand Constraint
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An interesting advertisement from Ujjivan Small Finance Bank featuring R. Madhavan caught my attention. The headline asks, “‘Small’ Finance ...
Sunday, August 09, 2026
When the market leader creates an opening for competition
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I recently came across a news report about Swiggy and Zomato facing competition from smaller players offering restaurants lower or even zero...
Monday, June 22, 2026
Melody : When Moment Marketing Meets Co-branding
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The gifting of Melody chocolates by PM Modi to Italian PM Giorgia Meloni gave a decades-old candy brand something every marketer dreams of—o...
Monday, June 08, 2026
The Curious Case of Aryaas, Anand Bhavan and Saravana Bhavan
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Travel anywhere across Kerala and you are likely to come across restaurants carrying familiar names such as Aryaas, Arya Bhavan, Anand Bhava...
Saturday, May 23, 2026
Marketing Practice : When Packaging Triggers Purchase
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I was pleasantly surprised to see this new bottle design from Milma — Kerala’s homegrown dairy brand, often seen as the state’s equivalent o...
Wednesday, February 11, 2026
Brand Update : Taste the Thunder is Back in Style
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Thums Up seems to be back with a bang this season. The brand has launched a new music-led branded content piece featuring Hanumankind, Vis...
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