Cadbury 5Star seems to have hit a jackpot theme - Eat 5 Star, Do Nothing. The brand has launched a new campaign extending the theme in a new situation. And just like the last one, the ad is funny and not boring. To find a campaign theme that can be used as a platform for multiple ad campaigns is a priceless moment for marketers. It gives the much-needed juice for consistent marketing campaigns without boring the viewers. I think that 5Star got such a platform. Kudos to the campaign team.
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