Marketing Practice

World's Largest Online Resource On Indian Brands.

Tuesday, May 28, 2013

Celebrity Endorsements of Indian Brands- 2013

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Frooti : Shah Rukh Khan Thums Up : Salman Khan Pepsi Atom : Sushant Singh Rajput Luminous : Sachin Tendulkar Godrej Group : Aamir Kha...
6 comments:
Tuesday, May 21, 2013

Brand Update : TVS Wego wants you to Find Your We Time

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TVS Wego , launched in 2011, was an earnest effort by TVS to garner a fair share of the Indian scooter market which was dominated by Honda...
1 comment:
Sunday, May 19, 2013

Tata Motors : What ails the brand ?

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India's largest automobile company is struggling with its passenger car business. The company which owns best selling ( once upon a ti...
5 comments:
Friday, May 17, 2013

Market Statistics : Indian Fitness-Wear Market

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Business Standard dtd 17/05/2013 puts the Indian fitness-wear market at a whopping Rs 4000 crore growing at the rate of 25% per annum. The ...
2 comments:
Tuesday, May 07, 2013

Fiat : It is the Service, Stupid !

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Corporate Brand : Fiat Brand Analysis Count : 525 World's 7th largest automotive company, a company that markets iconic brands li...
2 comments:
Thursday, May 02, 2013

MeriiBoy Ice cream : Fighting Frozen Desserts

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Brand : MeriiBoy Company : Cousin's Group Brand Analysis Count : 524 MeriiBoy is a brand from my home state Kerala. The brand i...
2 comments:
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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