Business Standard dtd 17/05/2013 puts the Indian fitness-wear market at a whopping Rs 4000 crore growing at the rate of 25% per annum. The market is dominated by shoe category. The report says that the traditional audience for this market is youth aged 15-35. Marketers opine that the segment now includes older adults because of the increased awareness towards fitness. Global brands like Nike, Reebok, Puma, Fila etc are vying for their share in this market.
Hi Harish,
ReplyDeleteDefinately Mulitnaitionals wil have big peice of the pie..what are the indian brands in big league, and is there any study you have done for leather industry...that would be very helpful for me ..
Thank
syed
The fitness wear market in India is a niche segment of the retail industry and is witnessing significant growth as Indians are increasingly becoming health and fitness conscious. The market is estimated to be worth INR 50 bn in 2010 and is expected to reach INR 120 bn by 2020.
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