Marketing Practice

 It's happy news for Tata Safari fans. Tata Motors has decided to relaunch the iconic Tata Safari in a new platform. The brand which cre...

 The latest ad of Thums Up featuring the brand ambassador Ranveer Singh is a classic example of (Hyperbole)^2 . The stunts make James Bond m...

Axe deo , the market leader in the Rs 1000 crore Indian deo market has extended itself to soaps. In the typical Unilever style of experime...

It is very easy to kill a brand or weaken its positioning. Ignore it, reduce investment and within no time, the brand will fade away from ...

Brand : Vespa Company : Piaggio Brand Analysis Count : # 512 Vespa is back in a new avatar or rather in its Original avatar. The bran...

After around 5 years of messing up and experimenting with various taglines and positioning, Rasna has reverted to its original and famous t...

Brand : Allen Solly Company : Madura Garments Ad Agency : Ogilvy Brand Analysis Count : # 458 Allen Solly is a brand that changed the dressi...

Cadbury has launched a new variant of Dairy Milk branded as Dairy Milk Silk. The brand is currently running two TVCs for this variant Watch ...

Corporate Brand : Mont Blanc Agency : Meridian Brand Analysis Count : 432 Mont Blanc is an iconic brand. This luxury iconic brand is now mak...

Onida has launched its new campaign after putting the devil to rest. The campaign is aimed at repositioning and rejuvenating the brand. The ...

It has been a long time since I wrote anything about Pears. The fact was that there was no big development about the brand for the past two...

According to a report in Economic Times , Onida has decided to send its iconic mascot- The Devil to Hell. According to the report, the brand...

In my last brand update on Liril, I mentioned the relaunch of Liril as Liril 2000. This week's Brand Equity carried a story about the ne...

Faced with stiff competition from the likes of Yamaha, Honda and TVS Apache, Bajaj Pulsar have decided to strike back. The brand has been fa...

Lay's is on a repositioning mode again. The brand is currently running a new campaign with a new tagline " Be a little Dillogical &...

After a long long time, the iconic Liril is back. Yesterday I saw the new tvc for Liril. The campaign looks foreign, complete with foreign m...

Axe is a marketing phenomenon. This brand knows how to keep excitement ticking in the market. Last year saw the controversial Axe Dark Tempt...

Brand : Omega Company : SMH Brand Analysis Count : 354 Omega is a leader in the Rs 600 crore luxury watch market in India. The brand which i...

Brand : Red Bull Company : Red Bull Gmbh Brand Analysis Count : 342 Red Bull can be called as a pioneer in the energy drink category worldwi...

Cinthol , the flagship brand of Godrej Consumer Products Ltd is set for a makeover. The brand has roped in Hrithik Roshan as the brand ambas...