Marketing Practice

The recent campaign of Titan featuring the "farewell to the professor" was very well received by the audience. Across the media,...

Corporate Brand : Titan Company Brand Analysis # 531 Titan Industries was born in 1985 as a joint-venture between Tata Group and Tami...

Fastrack ,the most successful youth brand of India has started getting provocative. In a strategy emulating the likes of United Colors of ...

Titan Raga has got a new face in Katrina Kaif. In continuation with its celebrity endorsement centered brand strategy, Titan signed the rei...

Aiming to consolidate the leadership position in the Indian watch industry and to further thrust the brand's attempt to enter the premiu...

India's youth accessory brand Fastrack has gone the celebrity way. The latest series of campaign for Fastrack bags is featuring the bran...

Brand : Xylys Company : Titan Industries Ltd Agency : Rediffusion Brand Analysis Count : # 460 Xylys can be termed as India's own premi...

Brand : Zoop Company : Titan Industries Ad Agency : Ogilvy Brand Analysis Count # 455 Titan has re-entered the kids' watches category wi...

Fastrack has recently launched a new campaign based on its new positioning " Move On " .The latest campaign comes in two version ...

Brand : Omega Company : SMH Brand Analysis Count : 354 Omega is a leader in the Rs 600 crore luxury watch market in India. The brand which i...

Titan has launched a new series of watches. The series is called Titan-WWF series. This series isbeing launched in collaboration with the In...

After around two years of media silence, Timex has launched a new campaign for their latest collection of watches. The collection is branded...

Titan has repositioned itself this year with a new set of brand values and positioning statement. In a typical case of Laddering, Titan has ...

Brand : Fastrack Company : Titan Agency : Lowe Lintas Brand Analysis Count : 320 Two years back when I wrote about Titan watches, I had ment...