Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts
Thursday, October 02, 2008

Kalikkudukka : Catching them Young

›
Brand : Kalikkudukka Company : Malayala Manorama Brand Analysis Count : 352 Kalikkudukka is one of my favorite brands - as a marketer and as...
1 comment:
Wednesday, October 03, 2007

Future TV : Media Where it Matters Most

›
Move away TAM, Move away SEC, Move Away Saas Bahu and Woh, media will never be the same again. There is something now media planners across ...
1 comment:
Monday, October 01, 2007

NDTV Good Times : A Unique Co- branding

›
Brand : NDTV Good Times Company : NDTV Agency : Equus Redcell Brand Count : 279 In September 2007, NDTV launched India's first hardcore ...
5 comments:
Monday, March 26, 2007

Marketing Funda : Indian Readership Survey (IRS)

›
Indian Readership Survey or IRS is one of the largest readership survey conducted in India. Conducted by Hansa Research for Media Research U...
6 comments:
Thursday, February 08, 2007

Marketing Funda : Socio Economic Classification (SEC)

›
Funda#3 : What is Socio Economic Classification ( SEC) ? A common classification that is used by marketers to describe the Indian population...
6 comments:
Monday, January 22, 2007

Marketing Funda : Don't Ignore Consumer Generated Media

›
Marketing Funda #2 This post is in reaction to the disturbing cartoon that appeared in the newspaper "The Hindu" dated 22/01/2007....
9 comments:
Thursday, October 12, 2006

SS Music : Losing The Spice

›
Brand : Southern Spice Music Company: Fortune Media ( Martin Lotteries) Brand Count : 139 Southern Spice Music (SS Music) is an interesting ...