Marketing Practice

 Brand: Nimwash Company: ITC Brand Analysis Count: # 607 Covid-19 has made some category like sanitisers, handwash etc penetrate the market ...

Brand: WLS ( Formerly Wills Lifestyle) Company: ITC Brand Analysis Count: 588 Wills Lifestyle was ITCs foray into Indian textile mark...

Launched in 2003, Sunfeast has come a long way. The brand has become an umbrella brand endorsing a wide range of biscuit and other product...

Engage, the deo from ITC has made a quick impact in the Indian market. Within a year, the brand has claimed second spot in the India deo ma...

Brand : Kwiknic Company : ITC Brand Analysis Count : # 538 Kwiknic is an interesting brand. A nicotine replacement therapy brand from ...

Brand : Dark Fantasy Company : ITC Brand Analysis : 529 Sunfeast Dark Fantasy is the story of a brand which started its journey as a ...

Even God was not able to save this brand. The much hyped sub-brand of Sunfeast - Sunfeast Sachin's Fit Kit is dead. The brand is not av...

Fiama Di Wills , the premium brand from ITC has now turned attention towards the growing men's grooming market. The brand has relaunched...

Sunfeast is on its way to become a megabrand. This challenger biscuit brand launched in 2003, within a span of 7 years, has presence in cate...

Brand : Candyman Company : ITC Ad Agency : Draft FCB Ulka Brand Analysis Count : 462 Candyman is ITC's ambitious foray into the Rs 2300 ...

John Players has a new brand ambassador. The brand chose the current Bollywood hotshot Ranbir Kapoor as the new brand ambassador. Ranbir rep...

ITC's soap brand Vivel has launched its fairness cream extension in the Indian market. The brand has been launched in Kerala and is expe...

Its raining celebrities at ITC 's personal care brands. In a major marketing initiative, ITC has roped in two of the hottest bollywood s...

Brand : Vivel Di Wills Company : ITC Agency : Law & Kenneth Brand Analysis Count : 313 Shortly after launching the up-market personal ca...

Brand : Miss Players Company : ITC Agency : FCB- Ulka Brand Analysis Count : 288 Miss Players is a new brand from ITC in the women's wea...

Brand : Fiama Di Wills Company : ITC Agency : Law & Kenneth Brand Analysis Count : 278 After the success of its super premium brand Esse...

According to today's Business Standard, Bingo has eaten into the market share of Lays. Six month s into the launch, ITC has really broke...

Brand : Bingo Company: ITC Brand Count: 214 Bingo is ITC's challenge to the monopoly of Frito Lays. This March ,ITC launched Bingo in th...

In a unique marketing move, FMCG major ITC has launched a new range of Sunfeast Biscuits: Sunfeast Sachin's Fit Kit. The brand's uni...