Marketing Practice

Brand: Veeba Company: Veeba Food Service Brand Analysis Count: # 581 Veeba is an excellent example of  forward integration. The compa...

Brand: Kosh Company: Future Consumer Brand Analysis Count: # 571 Kosh is the new brand launch from Future Consumer Ltd. Kosh is oats ...

Brand: Good Day Company: Britannia Brand Analysis Count: # 561 Good Day is an interesting brand. Launched in 1987, the brand had co...

Cadbury Perk is a confused brand. Perk came into limelight with an epic fight between KitKat and Perk. Then both these brands went to two ...

Launched in 2003, Sunfeast has come a long way. The brand has become an umbrella brand endorsing a wide range of biscuit and other product...

Its been a long time since Indian advertisement world saw a humorous fight between the brands. There has been high profile competitive war...

Brand : NutriChoice Company : Britannia Brand Analysis Count : # 537 NutriChoice ,which was launched in the nineties, is leading the ...

Brand : Dark Fantasy Company : ITC Brand Analysis : 529 Sunfeast Dark Fantasy is the story of a brand which started its journey as a ...

Brand : MeriiBoy Company : Cousin's Group Brand Analysis Count : 524 MeriiBoy is a brand from my home state Kerala. The brand i...

Maggi , which created the noodles category in India has now none other than Amitabh Bachchan as its brand ambassador. The brand is being e...

It feels good when a brand innovates on an idea that benefits not only the brand but also the community. One such innovation is the childr...

This year, Pepsico has brought about another positioning change in its most successful snack brand- Lays. The brand  never really found a ...

2011 was an eventful year for Cadbury's Eclairs. The year saw the brand trying to move up the value chain by launching a new variant Ca...

Brand : Stop Not Company : Perfetti van Melle Brand Analysis Count : # 505 Perfetti Van Melle ( PVM) the leader in the Indian confect...

Corporate Brand : McCain Company : McCain Foods India Ltd Brand Analysis Count : # 495 McCain is one of the World's largest froze...

Even God was not able to save this brand. The much hyped sub-brand of Sunfeast - Sunfeast Sachin's Fit Kit is dead. The brand is not av...

Alpenliebe, the flagship candy brand from Perfetti VanMelle (PVM) recently launched Alpenliebe Eclairs.The brand which pioneered candy ( mor...

Sunfeast is on its way to become a megabrand. This challenger biscuit brand launched in 2003, within a span of 7 years, has presence in cate...

Brand : Fryums Company : TTK Brand Analysis Count : 466 Fryums is a very interesting brand. Infact how many of us know that it is a brand ? ...

Tic Tac , the mint confectionery brand from the Ferrero group has gone for a new positioning. The brand has changed its positioning from &qu...