Marketing Practice

 Recently Cadbury Dairy Milk did the unthinkable; it recreated the iconic advertisement of the girl dancing during a cricket match with a tw...

 Cadbury 5Star seems to have hit a jackpot theme - Eat 5 Star, Do Nothing. The brand has launched a new campaign extending the theme in a ne...

 Cadbury's new brand of chocolate-covered wafer finger product- Crispello has launched a new campaign. What is interesting about the cam...

 Cadbury's Gems has always been a timeless brand with lovers across all age groups. The brand which is almost 53 years old in India has ...

In my earlier posts on the brand, I had talked about how the Oreo brand is being used as a platform to launch variants by collaborating with...

Under Mondolez, Cadbury as a brand is on a roll. The fans of the brand are seeing a host of thoughtful product launches which are thoughtful...

Brand: Cadbury Chocobakes Company: Mondolez Brand Analysis Count: 596 Ever since Mondolez International took over Cadbury, the brand has bee...

For now, Ramesh and Suresh are retired from 5 Star advertisements. The duo which gave a different narrative to the brand has kind of becomi...

When you have two very popular brands, how often you think about leveraging the strength of those two brands for mutual advantage? Lessons ...

Brand : Crispello Company : Mondolez India Brand Analysis Count: #587 Cadbury recently launched a new brand Crispello in the Indian ...

Cadbury is taking the fight to Ferrero's turf by attacking its best-selling Kinder Joy. Kinder Joy which was launched in 2007 quickly ...

Brand: Brookside Company: Hershey Brand Analysis Count: # 573 The 7500 crore Indian chocolate market is hotting up with global giants...

Brand :Cadbury Fuse Company : Mondolez International Brand Analysis Count : # 570 Mars and Snickers now have competition. Mondolez Int...

Brand : LuvIt Company : Global Consumer Products Brand Analysis Count : # 558 LuvIt is new brand from Global Consumer Products - a ...

Cadbury Perk is a confused brand. Perk came into limelight with an epic fight between KitKat and Perk. Then both these brands went to two ...

Brand : Schmitten Company : Rajhans Group Brand Analysis Count : # 550 The Rs 4500 chocolate market has a new player- Schmitten. Sc...

Its been a long time since Indian advertisement world saw a humorous fight between the brands. There has been high profile competitive war...

After the rebranding of Echlairs to Choclairs, Cadburys has launched another tvc for the brand. This time, within a short span, the brand ...

Brand : Cholairs Company : Cadbury India  Brand Analysis : # 534 In an interesting move, Cadbury's has rebranded its eclair br...

Brand : Alpino Company : Nestle Brand Analysis : # 530 Nestle Alpino is the company's latest offering in the Rs 5562 crore Indi...