Marketing Practice

afaqs! today carried an interesting piece about Fastrack's new OOH campaign titled " Sorry for What".The new bold campaign ...

India's premium textile brand- Blackberrys has been relaunched with a new positioning. The brand which earlier expressed itself as ...

Its almost two years since the launch of Tata Nano. A lot has happened over these years. The much hyped & much criticized small car has ...

There are times when a campaign thrills you with its simplicity and creativity. Idea's new campaign on number portability was one such t...

This season, Santoor has launched another brand extension - Santoor Deodorant. The brand now has a wide range of products under its brand po...

After the high profile direct attack on Tide, Rin has entered the second stage of its aggressive marketing campaign. The brand has started ...

I was shocked to see an ad in todays newspaper announcing the launch of a noodles brand by Horlicks. I was wondering how can a company like...

It has been quite a while since I wrote about Rin. The brand was moving through various experiments in extensions and positioning. The bran...

It has been a long time since I wrote an update on La Opala. There was nothing special that was happening about this brand till recently. Th...

Parachute Advansed Starz has got a new tagline. The brand is currently running a campaign with the new tagline " Choose your avatar &qu...

Finally Knorr brand decided to do what it does best - Selling Soups.After messing up with extensions and brand name confusions, Knorr has de...

According to a report in Economic Times , Onida has decided to send its iconic mascot- The Devil to Hell. According to the report, the brand...

Marketing Practice reader Ms Simran asks an interesting question about Kelvinator. She wanted to know about the prospects of rejuvenation of...

In my last brand update on Liril, I mentioned the relaunch of Liril as Liril 2000. This week's Brand Equity carried a story about the ne...

Santoor has become the market leader in South India dethroning Lifebuoy , according to a report in Economic Times. Santoor has registered a ...

After a long long time, the iconic Liril is back. Yesterday I saw the new tvc for Liril. The campaign looks foreign, complete with foreign m...

After a long period of silence, Eveready is back on the media space. The brand has launched a new campaign in 2009.The new campaign, known a...

Fastrack has recently launched a new campaign based on its new positioning " Move On " .The latest campaign comes in two version ...

Rainy season has started in Kerala and the ad blitz of the umbrella marketers has reached the pinnacle. As usual, the umbrella marketers of ...

Yet again , another brand extension from Horlicks. Horlicks has recently launched a ready to drink flavored milk product branded Horlicks Ch...