Marketing Practice

In an interesting development, Dettol soap has claimed to be the number one soap in the India soap market, beating the long-reigning market ...

It was to happen and it happened (again). Fair & Lovely extended itself to the soap category. The creator and the market leader of fairn...

Palmolive, one of the oldest brand of soaps in the Indian market has not been able to do justice to its existence. Despite its rich heritag...

Hamam which has a rich legacy dating back to 1931 is charting a new course in its marketing communication strategy. This 300 crore brand f...

Brand : Milso Company : Good Buy Soaps and Cosmetics Brand analysis count : # 556 This post is about a soap brand from my state of ...

Move over Hrithik Roshan, welcome Virat Kohli. In its struggle to stay relevant to youth, Cinthol has now a new celebrity endorser in Virat...

SRK is once again featuring in the ad of Lux. It was in 2005 that SRK stunned brand watchers in an ad for Lux. At that time Lux was celebr...

Axe deo , the market leader in the Rs 1000 crore Indian deo market has extended itself to soaps. In the typical Unilever style of experime...

Santoor, India's third largest soap brand is celebrating its 25 years of glorious existence in the fiercely competitive Indian toilet ...

Fiama Di Wills , the premium brand from ITC has now turned attention towards the growing men's grooming market. The brand has relaunched...

The Dyna brand of soap from the Anchor Group of Companies has got a new brand ambassador- Ms Sonakshi Sinha . Ms Sonakshi is an upcoming Bol...

In November 2009, Wipro acquired the rights for marketing Yardley in Asia , Middle East, Australasia and parts of Africa. That was an import...

Indian market is witnessing the creation of a new category in the hand hygiene segment - hand sanitizer. Although hand sanitizer products we...

Lux has a new endorser. True to the brand's heritage of being endorsed by the reigning queens of Bollywood, the brand has roped in Katr...

HUL never ceases to surprise me. One year back , HUL decided to kill Rexona and migrate the brand to Hamam. The brand also launched a high...

Lux got bigger. The brand has come back in style. Lux released its first commercial featuring the most famous "Star Couple " of bo...

It has been a long time since I wrote anything about Pears. The fact was that there was no big development about the brand for the past two...

In my last brand update on Liril, I mentioned the relaunch of Liril as Liril 2000. This week's Brand Equity carried a story about the ne...

Brand : Imperial Leather Company : Cussons Brand Analysis Count : 412 Imperial Leather is a brand which failed to make its mark in the India...