Marketing Practice
World's Largest Online Resource On Indian Brands.
Monday, June 22, 2026
Melody : When Moment Marketing Meets Co-branding
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The gifting of Melody chocolates by PM Modi to Italian PM Giorgia Meloni gave a decades-old candy brand something every marketer dreams of—o...
Monday, June 08, 2026
The Curious Case of Aryaas, Anand Bhavan and Saravana Bhavan
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Travel anywhere across Kerala and you are likely to come across restaurants carrying familiar names such as Aryaas, Arya Bhavan, Anand Bhava...
Saturday, May 23, 2026
Marketing Practice : When Packaging Triggers Purchase
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I was pleasantly surprised to see this new bottle design from Milma — Kerala’s homegrown dairy brand, often seen as the state’s equivalent o...
Wednesday, February 11, 2026
Brand Update : Taste the Thunder is Back in Style
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Thums Up seems to be back with a bang this season. The brand has launched a new music-led branded content piece featuring Hanumankind, Vis...
Friday, February 06, 2026
Brand Update : “Eat 5 Star Do Nothing” and the Power of a Consistent Brand Theme
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Cadbury Five Star has used its latest brand theme, “Eat 5 Star, Do Nothing”, to the hilt. This Valentine’s season, the brand has launched a ...
Thursday, January 22, 2026
Stanley Tools : Work Faster
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Corporate Brand : Stanley Brand Analysis Count : 626 The Indian hand tools market is a highly fragmented market with a market size of over ...
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